Social Media Executive

Job description / Role

Job Description

We are seeking a dynamic and highly motivated Social Media Executive who specializes in content creation and editing. This role will sit under the social media Team and will support our school marketing managers in producing compelling video and static content that aligns with our brand's strategic content pillars. You will be responsible for ideating, brainstorming, and editing creative video content to tell the GEMS Education brand story. Strong English proficiency is required, and Arabic skills are a plus. Your portfolio, attitude, and teamwork abilities will be key factors in your success.

Key Responsibilities:
- Develop continuous, relevant, and engaging brand content that reflects the brand's personality and pillars.
- Create various content types (videos, stills, infographics) with appropriate tone and style.
- Target content to specific audiences and focus on trending topics that align with the brand.
- Design, artwork, and supply graphic projects for the editorial calendar.
- Collaborate with internal departments to brainstorm campaign ideas that empower the brand.
- Ensure constant content updates across all owned channels.
- Execute content using design platforms such as Adobe Photoshop and Capcut.
- Provide engaging text, image, and video content for social media accounts.
- Cover school/social live events on the ground with a quick turnaround time.
- Plan annual, quarterly, and monthly content calendars for owned channels.

Skills & Competencies:
- Creative Flair: Ability to generate ideas and concepts both independently and as part of a team.
- Visual Storytelling: Skill in visualizing and shooting concepts effectively.
- Attention to Detail: Proven creative skills with meticulous attention to detail.
- Problem-Solving: Strong problem-solving abilities.
- Trend Awareness: Awareness of current and emerging viral trends.
- Technical Proficiency: Fluent use of relevant editing software.
- Project Management: Independent management of projects with good time management skills.
- Motion Graphics: Skills in motion graphics are a plus.
- Content Creation: Ability to create and edit content with smartphones and DSLR cameras.
- Filming Tools: Proficiency in handling filming tools like gimbals, microphones, and lighting.
- Studio Setup: Experience in setting up studio locations for interviews and videos.
- On-Camera Presence: Confidence in engaging in front of the camera.
- Animation: Capability to create short, animated videos.
- Adaptability: Positive attitude and flexibility to adapt to last-minute changes.

Required Qualifications:
- Relevant editing and creative qualifications.
- Experience in managing social media accounts across different platforms.
- Passionate and knowledgeable about video and audiovisual content.
- Strong English skills, with Arabic being a beneficial addition.

Personal Attributes:
- Curious, creative, and up for a challenge.
- Smart and a clear communicator.
- Friendly and positive with team interactions.
- Confident in facing diverse situations.
- An optimist with a positive attitude.

About the Company

GEMS Education is a pioneering education company with an international network of award winning K-12 schools. Over the past 55 years GEMS has grown from one school to being a truly global company with one incredible mission – to make quality education available to every student. Over 20,000 education professionals unlock the potential of over 250,000 students across 14 countries each and every day, preparing children of all ages for real world success.