SEO Content Officer

Job description / Role

Synopsis

The SEO Content Officer will be responsible for creating SEO content that drive organic search rankings for relevant travel queries, increase website traffic, and contribute to direct revenue growth. They will collaborate closely with teams in Digital & E-Commerce to align SEO content with revenue-focused business goals and objectives. The role requires a deep understanding of technical SEO writing, SEO best practices to create high-quality content that help readers and rank well in Google

Accountabilities

- Strong written and verbal communication skills
- Research unique information about travel and aviation globally.
- Create high-quality and engaging content about travel & tourism.
- Rewriting of page headlines, subheadings and brief write-ups.
- Technical writing on travel and other topics with human approach covering in-depth long-form content of 500 - 1000 words.
- The ability to keep a cool head and meet the SEO deadlines.
- Collaborate across the Digital & E-commerce team to make the SEO work great.
- Interact with internal teams on making relevant changes to the website content.
- Review the website content to align with better optimization of the page

Education & Experience

- Minimum 3 years of experience working in a client or agency SEO role, airline/ travel experience desirable.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Strong understanding of SEO best practices and technical writing.
- Experience with SEO tools to generate keyword ideas.
- Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
- Excellent communication skills with the ability to communicate SEO strategies and tactics to cross-functional teams

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world's leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad's codeshare partners, Etihad's network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world's leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.

About the Company

Etihad Airways is the National Airline of the United Arab Emirates. The airline was set up by a Royal Decree in July 2003, with Abu Dhabi, the capital of the UAE, as its hub. Etihad started commercial operations in November 2003.

With Etihad, everyone who flies with us is welcomed as our guest.

This simple credo illuminates everything we do, from big things like making sure that our fleet is one of the most advanced in the sky, to small touches like letting you choose the films you watch.

Were proud to be the National Airline of the United Arab Emirates. At the crossroads between Europe and Asia, our home reflects our commitment to bringing the world closer together - as does our highly cosmopolitan staff.