Sales & Marketing Manager - Mobile Games

Job description / Role

Overview

Driving the sales and marketing strategies for our portfolio of mobile games. The ideal candidate will have a strong background in both sales and digital marketing, with a deep understanding of the mobile gaming industry.

Key responsibilities and accountabilities

- Develop and execute comprehensive sales and marketing strategies to promote and sell our mobile games globally.
- Identify target markets, key players, and industry trends to effectively position our games in the market.
- Collaborate closely with the development team to understand game features and create compelling marketing campaigns that resonate with our target audience.
- Build and maintain strong relationships with key stakeholders including gamers, platform holders, influencers, and media outlets.
- Lead the creation of marketing materials, including promotional assets, press releases, social media content, and advertisements in coordination with the LiveOps team
- Measure and report on the performance of digital marketing campaigns, assess against goals (ROI and KPIs), and identify opportunities for improvement.
- Monitor and analyze marketing campaign performance to optimize strategies and maximize ROI.
- Manage and optimize digital and web content, landing pages, and user experience to improve conversion rates and CPA.
- Track industry developments and competitor activities to stay ahead in the market and identify growth opportunities.
- Manage the sales pipeline, negotiate deals, and drive revenue growth through effective sales tactics.
- Prepare regular reports and presentations on sales and marketing activities, performance metrics, and revenue forecasts for senior management.

Requirements

- Bachelor's degree in Marketing, Business Administration, or Digital Technologies or a related field.
- Proven experience not less than 8 years in sales and marketing within the mobile gaming industry, with a strong track record of success.
- Deep understanding of mobile gaming platforms, market dynamics, and player behavior.
- Demonstrable experience in SEO/SEM, email marketing, social media marketing, and display advertising campaigns.
- Strong understanding of current online marketing concepts, strategy, and best practices.
- Experience with web analytics tools and proficiency in data analysis and reporting.
- Strong analytical skills with the ability to interpret complex data and insights to drive decision-making.
- Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
- Creative thinker with a passion for gaming and a strong sense of market trends and consumer preferences.
- Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple projects simultaneously.

Unfortunately, due to the high number of responses we receive we are unable to provide feedback to all applicants. If you have not been contacted within 5-7 days, please assume that at this stage your application has been unsuccessful.

About the Company

MBC GROUP is the largest media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, in 1991, MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates.

Today, MBC GROUP includes over 17 leading TV channels: MBC1 (general family entertainment); MBC2 & MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC ACTION (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC VARIETY (Western films and general entertainment with uninterrupted broadcasting); MBC DRAMA (24/7 Arabic drama) & MBC+ DRAMA (a joint pay-TV channel between MBC and OSN); MBC PERSIA (general family entertainment dubbed and subtitled in Farsi); WANASAH (24-hour Arabic music channel); MBC MASR & MBC MASR2 (general family entertainment geared towards the Egyptian family); MBC BOLLYWOOD (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); MBC USA (on “Dish Network” in the US); MBC IRAQ (a premium channel aimed at the entire Iraqi family), MBC5 (new satellite channel dedicated to the Maghreb); all of them benefit from MBC STUDIOS which produces the region’s most compelling premium content for cinema, television and on-demand platforms. MBC GROUP also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music).

Furthermore, part of MBC GROUP is Shahid and its premium subscription-based service Shahid VIP, the world’s leading Arabic streaming platform, home to highly rated original productions from the Arab world, a wide range of exclusive movies and premieres, as well as the top watched live Arab TV channels.