Performance Marketing Manager - Retail

Job description / Role

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role

The Performance Marketing Manager is responsible for devising comprehensive marketing strategies that align with business objectives . This involves identifying target audiences, selecting appropriate channels, and setting measurable goals to optimize marketing campaigns' performance.

The Jobholder is responsible for leading the end-to-end PPC operations and strategies, managing paid advertising campaigns across channels and relevant platforms.

What you will do
- Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives, focusing on retail and e-commerce growth for each of the AFG retail brands.
- Oversee a team of up to 10 digital marketing professionals, providing coaching, mentorship and ensuring a collaborative and high-performing work environment.
- Manage and analyze business intelligence data by leading the Digital Business Analytics team.
- Lead the development and execution of targeted predictive marketing campaigns to optimize customer acquisition and retention.
- Manage all aspects of performance marketing, including paid search (PPC), paid social, and display advertising, ensuring maximum ROI.
- Build and maintain positive relationships with external marketing agencies, managing contracts and vendor performance.
- Plan, execute, and measure the effectiveness of a variety of marketing activities, including:
- CRM email marketing campaigns
- Paid search, social, and display advertising campaigns
- Search engine optimization (SEO) initiatives
- Content marketing strategies
- Continuously monitor and analyze marketing campaign performance, identify areas for improvement, and implement A/B testing to optimize results.
- Stay up to date on the latest digital marketing trends and technologies and recommend innovative ways to enhance our marketing efforts.

Required Skills to be successful
- Proven track record of developing and implementing successful digital marketing strategies across multiple channels (SEO, SEM, social media, email marketing, etc.).
- Strong understanding of business analytics, customer relationship management (CRM /CDP), and marketing automation platforms such as Bloomreach
- Experience in managing and leading a high-performing marketing team.
- Excellent communication, collaboration, and interpersonal skills.
- A data-driven approach to decision-making with a strong analytical mind.
- Ability to manage multiple projects simultaneously and prioritize effectively.
- Passion for the retail and e-commerce industry.
- Understanding of budgeting, forecasting, and P&L management

What equips you for the role

Minimum Qualification and Knowledge
- Education : Bachelor's Degree

Minimum Experience
- Minimum 5 years in managing a Performance Marketing team.
- Experience in Retail E-commerce environment
- Knowledge of marketing attribution modeling, including MMM and MTA.
- Experience in the GCC region
- Experience in the Southeast Asia region

Behavioral Competencies
- Leadership skills
- Taking Initiative
- Drive for Results

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer's in both regions with over 75 stores offering both fashion & food options.

Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference...

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.