Marketing & Communications Director

Job description / Role

Company Description

Join a dynamic team and be part of the Fairmont family - with 90 spectacular properties, and 34 more in the pipeline, in 30 countries around the globe, stretching from the beaches of Hawaii, to the unspoiled national parks of Canada, to the heart of London, to the deserts of the United Arab Emirates. The Director of Marketing & Communications is responsible for facilitating and implementing the Brand, Marketing & PR Strategy for Fairmont Hotels & Resorts in AMEA region, driving awareness and positive image for the brand and properties across the country. A strong specialist in optimizing marketing and communications outcomes, with the ability to comfortably manage campaigns and actively engage key stakeholders, including press, influencers, agencies, partners, internal collaborators, and hotel teams.

Job Description

- Supervise all hotel marketing & PR activities, working with on property teams to optimize hotel programs, in support of key KPI's.
- Responsible for driving individual hotel performance, related to key KPI's on conversion, content, and reach.
- Provide day-to-day support for hotels under scope, including strategic counsel, resources, training and optimization of on-property talent, plus specialized attention and the deployment of tactical programs for the brand's flagships and focus hotels.
- Serve as primary brand ambassador, ensuring that brand guidelines and standards are in place and being followed across the hotels in scope and updated regularly as needed.
- Hotel pre-opening marketing & PR support including but not limited to hotel pre-opening plan & budget, positioning, branding, press materials, targeted media outreach, events & FAMs, agency selection, on property resourcing, and more.
- Execute regional marketing & communications campaigns to ensure profit growth and brand exposure.
- Plan and oversee regional advertising, promotional, influencer & PR activities, including integrated online and offline channels.
- Work closely with the head of global brand partnerships to produce consumer activations at the regional and property level.
- Plan and execute multiple in person activations per year, ranging from press events, media & influencer familiarization (FAM) trips, launch of new guest experiences and packages, etc.
- Represent the brand at key industry events, coordinating sponsor benefits, brand activation, executive presence, and press strategy.
- Leverage celebrities, brand ambassadors and influencers to engage on behalf of the brand.
- Research, analyze and monitor financial, technological, and demographic factors so that market opportunities may be capitalized on.
- Develop and deliver insightful marketing & communications strategies and presentations to the Executive Committee and business departments where appropriate.
- Manage regional marketing, PR & influencer agencies, resources, partners, and suppliers for global, regional and hotel-specific projects and campaigns.
- Lead media relations activity in the AMEA market, regularly engaging, relationship-building and securing quality coverage with top press and influencer targets, and keeping apprised of changes in the media landscape.
- Oversee executive thought leadership program for the region, securing interviews, speaking opportunities, awards, etc. for key brand, regional and hotel executives.
- Responsible for the drafting and development of marketing & communications materials, including press releases, for regional news and initiatives.
- Work with digital marketing to develop compelling consumer and media content.
- Submit monthly reports outlining regional activity, notable results, and return on investment (ROI).
- Provide key messaging support for media interviews, speaking opportunities, and for reputation management issues e.g. crisis communications; also take the lead on developing key messaging for in scope hotel- or region-specific issues, and sharing with brand communications leads across the organization.
- First point of contact for hotels under scope for crisis communications, from training to real-time crisis response and management.
- Provide strategic counsel and advisement on communications issues to regional leadership, including the support of Operations on owner messaging, and Talent & Culture on internal communications.
- Actively look for opportunities to further the brand presence and market share in AMEA.

Qualifications

- Excellent English written and verbal communication skills required, across a variety of platforms and channels.
- Fulsome understanding of multi-channel marketing - including but not limited to PR, loyalty, digital, social, partnerships, customer relationship management - and the ability to champion and drive integrated programming in support of commercial objectives.
- Demonstrated ability to manage effective, impactful programs and projects from ideation and strategic planning through tactical execution and reporting.
- Well-connected in AMEA, with direct access to trending people, partners and events.
- Minimum 5 - 8 years of experience in marketing and/or communications, preferably in a hotel, travel and/or luxury industry environment.
- Strong media and influencer relationships, with keen insight into the regional landscape, changes, opportunities, etc.
- Market research capabilities for competitor reviews.
- The successful candidate will be an extremely organized, detail-oriented, professional, self-motivated team-player with excellent interpersonal skills.
- Dynamic and confident individual with a positive attitude.
- Good time management and prioritizing capabilities.
- Must be able to work well under pressure and manage stakeholder expectations in a matrixed environment.
- Proven experience in anticipating and meeting the needs of various constituents (brand, hotel, owner, customer, media).
- Should display personal drive to succeed, achieve and produce high-quality work.
- University education preferred.
- Proficiency in Word, Excel, and Database management software.

Additional Information

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality.

We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.