Head of Marketing for an International Consulting Firm

Job description / Role

Head of Marketing, Brand & Comms for an International Strategy Consulting Firm, Dubai

Work closely with the department head on the strategy and plan-setting sessions of the Brand and Corporate Communications function to drive the marketing strategy and plans, leading a variety of projects ranging from integrated marketing campaigns and thought leadership to internal comms and high profile events. Drive and embed our thought leadership capability across the firm as it relates to the firm’s IC and marketing agenda. Drive growth, client satisfaction, and positive brand perception through brand-defining partnerships. Conceptualize and implement strategic PR and marketing initiatives. Lead a best-in-class internal communications function those fuels and builds employee engagement.

Responsibilities:

Thought Leadership
• Drive the firm’s content management strategy, together with Sr. Director Knowledge, Marketing and Communications, and Senior Editor.
• Responsible for the development and execution of the ME thought leadership pipeline, alignment of internal and external stakeholders, and oversight of day-to-day management of the thought leadership capability, including process, editorial development, content packaging, and execution.
• Establish standards and processes to ensure high quality, clarity, and consistency of content to support business objectives.

Brand & Relationships
• Conceptualize and execute innovative brand partnerships on both regional and international scales to reinforce market impact and credibility.
• Manage partner interactions to coordinate joint activities and ensure that the objectives of the partnership are met.
• Serve as the primary POC for the different partnerships, negotiate and draft agreements, and manage the relationship effectively.

External Communications
• Conceptualize and implement strategic PR and marketing initiatives.
• Develop marketing plans to determine the optimal mix of marketing tools required to market our thought leadership and support marketing campaigns.
• Recommend novel formats for our thought leadership that promote share of voice.
• Provide relevant insights based on a deep understanding of regional press to tailor global thought leadership for regional dissemination.

Internal Communications
• Design and implement strategic and innovative internal communications initiatives.
• Oversee the execution of an internal communications plan to drive internal engagement and alignment to our business objectives.
• Manage the firm’s internal communications content across all platforms/channels in line with strategic and operational requirements.
• Oversee the development and execution of an internal communications platform/channel.
• Forge strong relationships with key internal stakeholders both regionally and globally, to ensure internal comms alignment with any ongoing business or people strategy communication plans.

Corporate & External Events
• Lead the planning and organization of corporate events and related initiatives.
• Explore thought-provoking senior-level events and join forces with select flagship events as a knowledge partner.
• Manage the firm’s speaking opportunities and overall representation and branding requirements at conferences.

Risk, Quality, and Independence
• Manage our comms policies, RQ&I requests and third-party engagements.
• Manage thought leadership MoUs and agreements.
• Serve as the focal point on all risk, quality and independence matters related to thought leadership and marketing.
Branding
• Oversee the ideation and activation of innovative marketing and branding programs across all areas (Recruiting/Social Impact/ People Experience, etc.).
• Serve as the brand guardian in the region and oversee branding needs for all events.

Leadership/Managerial Skills
• Manage and develop the brand and corporate communications function to ensure an engaged and high-performing team.
• Share expertise, articulate expectations, and clarify roles and responsibilities of the function team members.
• Maintain oversight of staff workload and resources, and effectively manage external requests.
• Manage and direct the workload, performance and deliverables of the PR and editorial agencies.

• Arabic and English speaking with great communication skills
• University degree in Business Administration/ Marketing/ Communication/ Public Relations
• 10+ years of relevant experience with 3+ leading a team
• Strong track record of positioning and packaging content for internal and external clients
• Strong leader and strategic thinker with the ability to provide timely strategic and tactical guidance
• Ability to coordinate internal and external resources and nurture cross-functional relationships
• Very good command of the English language, Arabic is a big plus
• Excellent teamwork skills, able to manage upwards and work well with other team members
• Proven track record in marketing and public relations filed with strong relationships to ME journalists, in particular in tier one media

About the Company

RecruitME are a specialized recruitment consultancy supplying top tier business support staff to Dubais leading multinational organizations. We carefully source, screen and select only the very best candidates to assist our clients in making easier recruitment decisions faster.

Differentiating ourselves from standard recruitment agencies our consultants have been carefully chosen for their backgrounds in business support for leading multinational organizations. Having been both the client and the candidate previously, we have an insiders understanding of the recruitment process and our clients needs.

What we do:

Specializing in business support positions we can assist in introducing a small selection of experienced administration, finance and human resource candidates with the relevant experience to benefit your business. Our careful screening process ensures that we have met with and can give a concise overview of each candidates skills and current situation before you meet them.

We pride ourselves on sending our clients only the very best available candidates in the market to ensure a simplified, hassle free and timely recruitment experience for all involved.