Head of Creative and Brand Marketing

Job description / Role

INSPIRE | EXHILARATE | DELIGHT

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.

To keep the innovation journey going, the Group has set up "The Greenhouse", which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.

What you'll be doing

The Head of Creative & Brand Marketing will develop & execute comprehensive brand strategies, oversee creative direction and (digital) marketing, manage community engagement, safeguard brand integrity, and drive brand awareness. This role also includes influencer management, coordination with PR, and collaboration with the sneaker design team, ensuring the brand's success across all touchpoints.

Responsibilities:
Brand strategy development & implementation:
• Develop and execute comprehensive brand strategies
• Translate brand strategy into actionable plans and roll them out
• Conduct market research and competitive analysis to inform positioning

Creative direction & design oversight:
• Oversee all visual and creative aspects of the brand, including product designs
• Direct the design and tone of voice for all brand assets, ensuring consistency
• Collaborate with sneaker designers to innovate and refine products

Digital marketing & campaign management:
• Manage online marketing strategies and campaigns in collab with growth marketer and general manager
• Develop and execute creative (viral) marketing campaigns
• Analyze (digital) marketing metrics to improve engagement

Community building & engagement:
• Develop and implement strategies to build and engage the company's community both online and offline
• Organize events and activities to foster community engagement

Influencer (KOL) & PR coordination:
• Identify, evaluate, and select the right influencers to represent and promote the brand
• Maintain close contact with the public relations agency
• Ensure PR strategies align with overall brand goals and messaging

Brand safeguarding & monitoring:
• Safeguard the brand's integrity and ensure consistency across all touchpoints
• Monitor the brand's performance and make necessary adjustments to strategies
• Establish and track key performance indicators (KPIs) to measure success

Team Collaboration and reporting:
• Manage and mentor the social media content creator and work closely with the growth marketer
• Foster a collaborative and innovative team environment
• Provide regular updates on brand performance and marketing initiatives

What you'll need to succeed
• Entrepreneurial thinker with strategic vision
• Strong leadership and team management skills
• Creativity and innovation
• Expertise in digital marketing and brand management
• Excellent communication and collaboration skills
• Analytical and data-driven decision-making
• Knowledge of sneaker production and design processes
• Proficient in public speaking and networking abilities
• Experience in community building and engagement
• Proven track record in creating successful viral marketing campaigns
• Expertise in influencer (KOL) selection and management
• Strong design sensibility and ability to oversee tone of voice across all brand assets
• Experience in coordinating with public relations agencies

Experience:
• Demonstrated experience in the sneaker or streetwear industry, having worked as and/or with (sneaker) designer(s)
• Proven ability to define, implement creative direction, and grow brands in the sneaker industry
• Ability to show examples of previous success stories in brand building and marketing

Availability:
• Must be able to start early September

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.