Copywriter

Job description / Role

Synopsis

The Bilingual Copywriter (English/Arabic) plays a vital role as a versatile and indispensable member of our team, providing expertly crafted written content in both English and Arabic to support various departments and initiatives across the company. This role is instrumental in enhancing communication, branding, and storytelling efforts throughout the organization in both languages.

Accountabilities

- Generate compelling written content for diverse purposes, including marketing materials, internal communications, product descriptions, website content, social media posts, and more, in both English and Arabic, catering to the specific needs and objectives of different departments and projects.
- Collaborate closely with stakeholders from various departments to understand their requirements and objectives, offering creative input and strategic solutions to effectively communicate key messages and brand values in both languages.
- Adapt writing style and tone to suit different audiences and platforms, ensuring consistency in messaging while tailoring content to resonate with specific target demographics and channels in both English and Arabic.
- Respond promptly and efficiently to ad-hoc requests for written content from various departments, demonstrating flexibility and adaptability in meeting tight deadlines and changing priorities while maintaining high-quality standards in both languages.
- Maintain a high standard of quality, accuracy, and professionalism in all written output in both English and Arabic, adhering to brand guidelines and industry best practices to uphold the company's reputation and brand integrity.
- Stay informed about industry trends, emerging technologies, and best practices in copywriting and communication in both languages, continuously refining skills and approaches to deliver exceptional results.

Education & Experience

- 5+ years of experience in copywriting, content creation, or related field, with a proven track record of crafting impactful written content for diverse purposes and audiences in both English and Arabic.
- Bachelor's degree in English, Arabic, Communications, Marketing, or relevant field.
- Excellent writing and communication skills in both English and Arabic, with a demonstrated ability to adapt writing style and tone to suit different contexts and objectives in both languages.
- Strong attention to detail and proofreading skills in both English and Arabic, with a keen eye for accuracy and grammar in both languages.
- Ability to work effectively in a fast-paced environment, managing multiple projects simultaneously while maintaining high standards of quality and meeting tight deadlines in both English and Arabic.
- Creative thinking and problem-solving abilities in both languages, with a passion for storytelling and brand communication across various channels and platforms.
- Knowledge of airline industry is advantageous

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world's leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad's codeshare partners, Etihad's network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world's leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.

About the Company

Etihad Airways is the National Airline of the United Arab Emirates. The airline was set up by a Royal Decree in July 2003, with Abu Dhabi, the capital of the UAE, as its hub. Etihad started commercial operations in November 2003.

With Etihad, everyone who flies with us is welcomed as our guest.

This simple credo illuminates everything we do, from big things like making sure that our fleet is one of the most advanced in the sky, to small touches like letting you choose the films you watch.

Were proud to be the National Airline of the United Arab Emirates. At the crossroads between Europe and Asia, our home reflects our commitment to bringing the world closer together - as does our highly cosmopolitan staff.