Cluster Director of Sales Leisure

Job description / Role

Overview
Over the past two decades, The First Group has forged a reputation as one of the hospitality industry's leading innovators, providing groundbreaking investment opportunities to clients and partners, while delivering exceptional, memorable experiences to hotel and leisure guests.

Our corporate ethos and unique vision for the future of hospitality is encapsulated in our fast-growing portfolio of award-winning hotels and residences, exciting F&B outlets and lifestyle venues, and delivered through our array of complementary third-party hotel and asset management services .

Core to our vision for the future of hospitality is The First Collection , our award-winning hotel brand that reflects the rich culture, innovative spirit, and unparalleled refinement for which Dubai is famous for.

The First Collection's urban lifestyle resorts, situated in prime locations across Dubai, are renowned for their unique blend of world-class hospitality and modern flair, as well as their cutting-edge guest facilities and services, which include exclusive access to the stunning Soluna Restaurants and Beach Club , located on the world-famous Palm Jumeirah.

Every hotel in our fast-growing portfolio reflects our ambition to capture the essence of urban living, blending it seamlessly with the tranquillity of a serene getaway.

The First Collection echoes the city's heartbeat, ensuring all our guests are made to feel a part of the magnificent tapestry of Dubai, the world's most exciting metropolis.

Job Description
The Cluster Director of Sales Leisure is responsible for leading and managing the leisure sales efforts for multiple hotels within a designated cluster. This role involves developing and implementing sales strategies to maximize revenue and market share from the leisure travel segment. The ideal candidate will have a strong background in hotel sales, excellent leadership skills, and the ability to build and maintain relationships with key partners and clients.

Key Responsibilities:

- Develop and execute strategic sales plans to drive leisure travel bookings and revenue across the hotel cluster.
- Identify and target potential markets and segments within the leisure travel sector.
- Monitor market trends and competitor activity to adjust strategies as needed.
- Lead and mentor the leisure sales team to achieve individual and team sales goals.
- Establish performance metrics and provide regular feedback and coaching to team members.
- Conduct regular sales meetings and ensure effective communication of sales strategies and goals.
- Build and maintain strong relationships with key leisure travel partners, including travel agencies, tour operators, and online travel agencies (OTAs).
- Negotiate contracts and agreements with clients to secure business and maximize revenue.
- Represent the hotels at industry events, trade shows, and sales missions to promote the properties.
- Collaborate with the revenue management team to develop pricing strategies and packages that appeal to the leisure market.
- Monitor and analyse sales performance data to identify opportunities for growth and improvement.
- Implement promotional activities and campaigns to drive leisure bookings.
- Work closely with the marketing team to develop promotional materials and campaigns that support leisure sales efforts.
- Coordinate with the operations team to ensure exceptional guest experiences for leisure travellers.
- Liaise with other departments to ensure seamless execution of sales initiatives.
- Prepare regular sales reports and presentations for senior management.
- Analyse sales data and market trends to make informed business decisions.
- Track and report on the effectiveness of sales strategies and initiatives.

Desired Skill & Expertise

- Bachelor's degree in Business Administration, Hospitality Management, or a related field.
- Minimum of 5 years of experience in hotel sales, with a focus on the leisure market.
- Experience in a cluster or multi-property sales role.
- Proven track record of achieving sales targets and driving revenue growth.
- Strong leadership and team management skills.
- Excellent communication and negotiation abilities.
- Ability to build and maintain relationships with clients and partners.
- Proficiency in sales and CRM software.
- Willingness to travel as needed.
- Knowledge of local and international leisure travel markets.

About the Company

The First Group is a British-owned international property development company based in Dubai. The focus is on delivering innovative overseas property developments and solutions to meet the demands of the international property investment market.

As an emerging property market specialist and one of the region\\'s leading independent serviced residential and commercial building developers, The First Group prides itself on offering clients quality off-plan developments, unrivalled services and pioneering products for the finest investment opportunities in Dubai and the Northern Emirates.

With over 20 years\\' experience in the international property market and unparalleled commitment to excellence in all areas, including construction, design, finish and service, choosing to invest with The First Group offers a reliable and secure investment in one of the world\\'s most lucrative property markets.