Director of Marketing

Job description / Role

Company Description

"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

Job Description

Job Purpose

This position is responsible for the planning and management of the overall marketing and pr of the hotel to achieve optimal occupancy, maximizing revenue, and meeting/exceeding hotel profit objectives.

Main Responsibilities, among others :

Business Performance

- Maintain good working relationships with local and international media
- Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors
- Execute media placements for hotel through news releases and personal contacts
- Develop business and leisure travel promotions; release to press and/or target audience
- Explore valuable media trades where appropriate
- Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations
- Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel
- Maintain and update hotel's website
- Submit stories/photos to media regularly. Monitor news coverage and circulate internally
- Maintain updated hotel press kit to include news releases, Executive Committee biographies & photos
- Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives
- Assist Director of Sales in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.)
- Assist Food and Beverage Manager in the development and production of signage, menus, and other F&B collateral materials
- Contribute to employee newsletter, announcements and other printed materials published by the Talent & Culture department
- Monitor all printed materials to ensure adherence to corporate identity standards
- Arrange photography of VIP guests and maintain archives
- Coordinate all special events and promotions with the aim to maximize publicity
- Evaluate request for hotel donations of services/financial participation from civil, social and charitable organizations; respond to requests, coordinate reservations and preparation of gift certificates; Serve as hotel's representative on major civic or community programs

Qualifications

Profile

Knowledge and Experience

- Minimum 5 years of Marketing and Pr management experience or at least 2 years of experience in a similar capacity with proven records
- High degree of professionalism with strong understanding of global markets and business acumen
- Excellent reading, writing and oral proficiency in English language
- Proficient in MS Excel, Word, & PowerPoint

Competencies

- Strong leadership and interpersonal skills
- Excellent communication and customer contact skills
- Results and service oriented with an eye for details
- A team player & builder
- A motivator & self-starter

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.