Head of Trade Marketing | Jobs in UAE by Coca-Cola | Apply Now

JOB DESCRIPTION / ROLE

Employment: Full Time

Role Overview
• The role of Head of Trade Marketing ensures that we maximize our competitive position in the marketplace.
• Major and significant contributions include Channel and Category Strategy definition, Customer Segmentation, Picture of Success, Execution standards and tracking mechanisms by developing the right capabilities, processes, Ensure the effective CDE Asset Management and routines and ways of working in GCCB Market.
• Position also leads the Sparkling, Still and Energy Category businesses with main focus on Transactions, Revenues and Volume growth, as well as share growth.
• To develop the overall CDE Strategy in line with BIG while identifying the right investments on CDE with respect to market, channel, or outlet requirement, Horizontal CDEs (chilled space expansion plan) placement and volume drive.
• Work with OU marketing/Analytics team in identification of issues, trends and opportunities, interpretation of information, gathering alternatives and using the knowledge of the value chain to drive profitable growth. Lead the development of occasion-based marketing programs by leveraging shopper & customer insights.
• Provide thought leadership for the Country teams on the integrative business planning and balance investments between channels, equipment tracks effectiveness of in-outlet execution and activations, and to provide toolkits and playbooks to the country teams for enhancing their customer activation plans behavior and establish channel strategies with PICOS for each market/channel.
• Lead Trade marketing function including CDE, GT and MT and support in hiring, developing, and accessing talent to ensure that the GCCB Market build a strong channel marketing expertise.

Key Responsibilities
• Define methodology to segment outlets, based on channel, industry size and customer behavior.
• Develop a category growth strategy thru portfolio interventions, following OBPPC principles and RGM insights.
• Establish business plans for the Categories, Build Consumption occasions in Liaison with KO unit.
• Determine Picture of Success and Execution Standards for each channel and customer segment.
• Design an Execution tracking mechanism, aligned to Execution Standards and to RTM reality to ensure reliability and usability of information to promote a continuous improvement process.
• Collaborate and connect continuously with RGM, RTM and Channel (GT, MT & HoReCa) teams to ensure a cohesive Commercial Strategy for GCCB
• Enable Local teams with playbooks, process documentation, training materials, workshops, routine definition, and interactions with other functions and ways of working to ensure the implementation of the strategy in Market.

Provide methodology for Asset management:
• CDE opportunities and needs, productivity assessment, benchmark, and best practices in administration.
• Fountain: Efficiency & effectiveness including cost containment of spares, repairs, and maintenance.
• Align with OU priorities for each market ensuring comprehensive investment from ATL, BTL and execution standpoint.
• Develop a launch pad for NPLs aligned to customer behavior in Market in alignment with OU.
• Connect with SC, Procurement and BIG markets on innovations capabilities, to identify economies of scale, opportunities and share best practices.
• Connect with OU and integrate Shopper Insight knowledge in GCCB to raise execution standards.
• Assess Emerging Channels opportunities to develop a growth strategy and execution guidelines.
• Work with Country Sales Managers, GCCB Finance & OU on the DME spends.

Requirements:

Role Qualifications
• Bachelor’s degree in business, commerce or related
• Master’s Degree/Professional qualification in Management, Business Information Systems, Finance, or related fields preferred. Project and/or program management certification preferred.
• 8 – 10 years of leadership responsibility in Brands & Packs, Channel Management & Development, POS vendors & Consumer and Customer Insights
• Be able to provide strategic vision and lead a team of young dynamic marketing professionals
• Understand cross variable data analytics to define strategic directions
• Strong business acumen
• Change management and leadership skills
• Engage top management level cross functions
• Accelerate decision making processes to enable speed to market
• Strong project management skills, with demonstrated track record of applying program management principles, change management practices and techniques with a strong results orientation.
• Takes calculated risks to achieve desired results.

Our Purpose and Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

We act with a growth mindset, take an expansive approach to what is possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 135+ years.

ABOUT THE COMPANY

The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers around the world for over 137 years. Our unrivaled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Fanta, Costa Coffee, Monster, Powerade, Minute Maid, Nutri Boost, and Schweppes.

The Coca-Cola Bottling Investments Group (BIG) is TCCC’s global bottling arm whose operations are primarily focused on markets in Asia and the Middle East, covering 13 countries with 45 plants and over 38,000 employees, serving 1.8 billion consumers. BIG has evolved over the years and the future is exciting — it is currently regarded as a world-class bottler and a role model for system alignment, with many years of experience winning in the market and developing talent and innovations in the countries where it operates.

The Gulf Coca-Cola Beverages (GCCB) is a bottling company of The Coca-Cola Company and the Gulf Cooperation Council (GCC) region. The joint venture operates in four (4) countries namely, Bahrain, Oman, Qatar, and the United Arab Emirates (UAE). The company produces and distributes a variety of non-alcoholic beverages under the Coca-Cola brand in the Gulf region. It is a place where you can make a positive mark on the world. Whether through our sustainability initiatives, human rights work, or the ripple economic impact each person creates by simply doing their job well, there are endless opportunities to build shareholder value and make an impactful contribution to many communities.