Marketing Head

Job Description

Raya Trade is currently hiring Marketing Head with the below responsibilities:
- Align marketing efforts with overall company vision, mission, and business objectives, goals, target audience insights, and industry trends for consumer electronics and home appliances.
- Conduct market research and competitive analysis to understand consumer needs and market trends within the electronics and appliance sectors.
- Develop and manage the marketing budget and allocate resources effectively to achieve maximum return on investment (ROI) across different business units.
- Leverage data analytics to optimize marketing campaigns and measure success.
- Drive brand awareness and brand equity to elevate the Raya Trade's brand image and reputation in the marketplace, aligning Raya trade brand guidelines with Raya holding guidelines.
- Oversee all marketing channels that include digital marketing, social media marketing, content marketing, public relations, advertising, and event marketing.
- Develop and manage relationships with key marketing partners and agencies to support marketing goals.
- Communicate marketing strategy and performance to senior leadership to guide business decisions.
- Collaborate with top management to ensure cohesive marketing efforts that support sales goals, new launches, strategies for electronics and appliances.
- Utilize data analytics to measure the effectiveness of campaigns focused on consumer electronics and home appliances, and optimize strategies for better results
- Oversee pricing strategies and promotions for consumer electronics and home appliances.
- Manage public relations activities to secure positive press coverage for the company's electronics and appliance product lines.
- Identify opportunities to reach new market segments and expand market share

Requirements: