Marketing Director

JOB DESCRIPTION / ROLE

Employment: Full Time

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

About the Role
The Marketing Director will lead the Marketing initiative across KSA. Develop a comprehensive vision for the app's presence & performance in Saudi Arabia. It includes building strategies with deep insights into what works and doesn't work across the region. This role requires a high level of market understanding and requires a diverse skill set across multiple areas, including social media marketing, PR, event planning, strategic and conceptual thinking, content creation, team leadership and relationship management.

Key responsibilities

- Build marketing plans for KSA that include promotions and partnerships to increase revenue to meet monthly targets in areas of responsibility that are correlated with the brand guidelines.
- Develop strategic vision and execute long range plans based on in-depth understanding of market segmentation, market and technology trends, customer needs, and competitive positioning.
- Drive results through influence and effective stakeholder management.
- Develop and implement strategic partnership engagement plans working in collaboration with the senior marketing team in HQ and other marketing colleagues, aligning our internal goals with new and existing partner relationships.
- Work with the GMs and Marketing teams in the cities to create and maintain a consistent output of high-quality products to accelerate the growth and ability of the organization. Work with a cross-functional team of analysts, marketers, engineers, and product managers to deliver against the organization's KPIs.
- Collaborate cross-functionally with product management, communications, CRM and marketing.
- Help marketing managers and analysts solve difficult problems related to global ad serving, tracking, analytics, and attribution to ensure efficient marketing at scale.
- Identify a range of potential sponsoring partnerships and appropriate channels and venues for promotion.
- Forecast, measure and report result on various projects with countrywide partners, including co-created and/or co-branded content promotions, lead sharing, and/or event partnerships.
- Develop new and creative approaches to working closer with influential members of our industry and serve as a go-to resource to other marketing team members.
- Assist with event planning, including working with vendors, event coordinators, and design teams for onsite collateral.

Requirements:

The ideal candidate will have a passionate commitment to improving the lives of people, an insane focus on excellence and customer service, and a strong alignment with our core values: being bold, focused, agile and collaborative, wowing customers and acting like an owner.

Additional qualifications include:

- Strong strategic marketing planning experience.
- Previous experience with building and managing a team of direct reports.
- Overseeing and directing relationships with agencies (clips, movies, PR, social media).
- Must be creative/innovative/hands-on with an affinity for details, aesthetics, communication & PR skills, interpersonal skills, negotiation skills, leadership skills, presentation skills, writing skills.
- Ability to get hands-on in a complex operational environment, manage multiple tasks and work to tight deadlines.
- Strong account management and relationship builder, an adept communicator with the ability to liaise with people on all levels.
- Experience in event planning and management, including speaker outreach and vendor relationships is an advantage.
- Experience handling marketing budgets and forecasting/reporting results.
- Ability to develop and articulate highly successful and innovative marketing solutions and communicate a compelling vision.
- Confident, outgoing, and with a predisposition to teach others.
- Experience working within the technology industry/start-up environment is highly desirable.
- Experience in running digital marketing campaigns and analyzing KPIs.
- Extensive regional experience, Arabic fluency is mandatory.

Benefit Summary
We offer an attractive total compensation package, with emphasis on equity compensation, excellent health benefits and monthly Careem credits. You will have a unique opportunity to join a fast-growing company on the ground floor and shape its direction.

What we'll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

ABOUT THE COMPANY

We are a brand that aims to simplify people's lives by revolutionizing the transportation industry. A brand that strives to inspire everyone it interacts with, and supports every single person who dares to believe. #BeCareem

Careem is the MENA region's leading ride-hailing service and newest Tech Unicorn. With 30% monthly growth, we now operate in 50+ cities across 11 countries and host over 6 million users. With our recent Series D funding success, we are positioned on the cusp of significant scale and well on target to deliver our goal of creating one million jobs in the region by 2018.

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