Digital & E-Commerce Manager

Job description / Role

KEY JOB ACCOUNTABILITIES
• Develop customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase.
• Establish and maintain relationships with key stakeholders inside the Company (marketing, communication, sales), digital ecosystem and media partners.
• Maintain understanding of the latest digital opportunity and trends in consumer interaction and inspire the teams with those possibilities.
• Build Audience leveraging across all Digital marketing methods (content marketing, social, events amplification…) Leverage Earned media through influencers strategies Oversee a strategic approach to the use of social media and provide relevant content for them; in order to support digital marketing campaigns and the wider aims of the Brand.
• Expand the e-commerce by defining local strategies for e-retailing, e-boutiques, e-tailing and supporting new business model pilots.
• Strategize, streamline, and optimize the omni-media plan in partnership with Brands.
• Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online
• Activate the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)
• Drive collaboration with technology teams and ensures continuous improvement and upgrade of the site
• Partner and challenge media agency (including on innovative mechanisms)
• Share best practices and monitor local digital performance of the products and social communities to support the brand’s ambition
• Develop and mentor the Digital team
• Roll-out the Upskilling plan in partnership with local HR team

PROFESSIONAL & TECHNICAL COMPETENCIES

DIGITAL TRANSFORMATION LEADERSHIP
• Strategizes digital transformation
• Upskills and transmits digital knowledge and mindset
• Drives the change toward brand and consumer centricity
• Leads toward data-driven organization
• Operates efficient CRM

DIGITAL BRAND BUIDLING
• Is obsessed with consumer centricity
• Builds audience through relevant content
• Scales consumers and influencers engagement
• Masters digital marketing tactics

DATA-DRIVEN MARKETING
• Optimizes omnimedia investments & ROI
• Operates efficient CRM
• Masters analytics and attribution modeling
• Leverages Precision Advertising

DIRECT & INDIRECT ECOMMERCE EXCELLENCE
• Starts with shopper centricity
• Strategizes ecommerce acceleration (pure players, retailers and direct)
• Negotiates with the specific levers for online distribution
• Monitors online sell-in and sell-out excellence

DIGITAL TECHNOLOGY EXPERTISE
• Leads with strong agile project management skills
• Acts as a strategic business partner
• Has deep technical skills
• Focuses on delivery: design/build/run

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About the Company

For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.