Marketing Manager

Job description / Role

Marketing Manager - UAE Developer

The Marketing Manager will develop and execute marketing strategies for residential off-plan sales, managing campaigns from pre-launch through to post-sale customer engagement. This role includes driving lead generation, optimizing campaign performance, and supporting sales efforts to achieve project goals

Client Details

The client is a real estate developer focused on delivering ultra-luxury residential, commercial, and mixed-use developments.

Description

We are seeking an experienced and results-driven Marketing Manager with a strong background in residential off-plan sales. The successful candidate will be responsible for leading the marketing efforts through the full lifecycle of sales campaigns, from pre-launch strategies to post-sale customer engagement. You will work closely with the sales, development, and creative teams to develop and execute comprehensive marketing plans that drive awareness, engagement, and conversion of residential off-plan properties.

Key Responsibilities:

Strategic Planning & Market Research:
* Develop and implement marketing strategies for residential off-plan sales, aligned with overall business goals and sales objectives.
* Conduct market research to understand trends, competitor activity, and customer insights.
* Identify and target key buyer personas for off-plan properties based on demographics, preferences, and buying behavior.
* Collaborate with developers to understand project timelines, features, and selling points to craft marketing messages.

Pre-Launch Marketing Campaigns:
* Design and execute multi-channel pre-launch campaigns to generate awareness and interest in upcoming residential projects.
* Develop content and messaging that highlights the unique selling propositions (USPs) of the properties, including location, design, and amenities.
* Coordinate the production of promotional materials, brochures, digital content, and advertisements in collaboration with creative teams.
* Manage event planning and execution for project launches, show homes, and site tours.
* Leverage social media, email marketing, and PR to build anticipation and excitement.

Lead Generation & Sales Support:
* Implement digital marketing campaigns (Google Ads, Facebook, Instagram) aimed at lead generation for off-plan sales.
* Manage relationships with external agencies, vendors, and real estate brokers to ensure seamless lead generation and nurturing.
* Create and maintain a CRM system for tracking and qualifying leads, ensuring that all marketing leads are effectively handed over to the sales team.
* Develop marketing materials and sales collateral, including property brochures, virtual tours, and presentations.
* Support the sales team with marketing assets that enhance their engagement with potential buyers.

Sales Campaign Management:
* Develop promotional offers and incentives to boost off-plan sales.
* Monitor and optimize campaign performance across all channels, adjusting strategies to improve conversion rates.
* Collaborate with the sales team to ensure alignment between marketing activities and sales objectives.
* Track sales progress and provide reports on marketing ROI, conversion rates, and lead metrics.

Customer Engagement & Post-Sale Communication:
* Develop post-sale marketing strategies aimed at nurturing buyer relationships and promoting brand loyalty.
* Coordinate the delivery of regular updates to buyers on project milestones and construction progress.
* Plan and execute handover events, home tours, and other initiatives to engage buyers and reinforce positive brand experiences.
* Implement referral programs and campaigns to leverage customer networks for future sales.

Budgeting & Performance Tracking:
* Manage marketing budgets for individual projects, ensuring effective allocation of resources across channels.
* Track and report on key performance indicators (KPIs) such as lead generation, conversion rates, and cost-per-acquisition.
* Regularly update senior management on the progress of marketing campaigns and sales outcomes.

Job Offer:
* Opportunity to work on high-profile residential projects with a dynamic team.
* Professional development and career growth opportunities.

* Bachelor's degree in Marketing, Business Administration, or a related field.
* Proven experience (5+ years) in marketing for residential off-plan property sales or real estate.
* Strong understanding of the full marketing lifecycle, from pre-launch campaigns to post-sale customer engagement.
* Experience in digital marketing (SEO, PPC, social media, and email marketing) and lead generation techniques.
* Excellent project management skills and the ability to handle multiple campaigns simultaneously.
* Strong analytical skills with the ability to interpret data and make data-driven decisions.
* Proficiency in CRM platforms, marketing automation tools, and reporting systems.
* Strong communication, negotiation, and presentation skills.
* Ability to collaborate across departments, including sales, development, and creative teams.
* Experience working with luxury residential projects or high-end developments.
* Knowledge of the local real estate market, including competitors, trends, and buyer preferences.
* Familiarity with property management and handover processes.

About the Company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.

The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:

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The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.