TikTok Live - Integrated Campaign Senior Manager

Job description / Role

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.

The Senior Marketing Manager at TikTok LIVE helps drive marketing strategy, leads campaign development and execution, as well as drives cross-functional projects for the market. This role will work closely with products, operations in multiple functions, comms teams globally to develop market level strategies across MENAT, that will help TikTok LIVE product to grow its brand and business.

This is a pivotal role in the team, and will require a deep understanding of consumer marketing techniques and principles, with a particular focus on audience insights, campaign strategy & planning, project operations, and execution & reporting. The Marketing Manager will work with Regional Content/Marketing Team to identify key priority campaigns and marketing initiatives to drive long term growth for the business. This role will need to lead and coordinate with internal stakeholders as well as agencies and partners to develop campaigns and strategies to grow TikTok's new business. This is a senior marketing role with scope over all aspects of the consumer brand and growth funnel.

Responsibilities:
- Develop & execute marketing strategies to grow TikTok new product's brand and product presence and relevancy in market with a deep understanding of the global business roadmaps.
- Build and maintain relationships with external partners and agencies to support and drive marketing strategy, and lead end to end campaign development and reporting.
- Develop best-in-class and integrated marketing campaigns and be responsible for strategic vision, concept, execution, engagement and measurement.
- Identify, build and maintain partnership opportunities across a variety of channels including entertainment, social media, brands, celebrities and other businesses to drive our marketing strategy and objectives.
- Collaborate closely with other functional teams globally, to define & deliver our marketing strategy. Lean in with regional approaches but keep a strong synergy with the global teams.
- Utilise in-depth marketing research, customer insights and market segment developments to build effective marketing strategies.

- 5+ years' work experience in marketing at tech companies is highly preferred, especially experience from building high level strategies to campaign development and media management.
- Appetite to learn more about and innovate within, the full marketing lifecycle including devising, creating, executing, and tracking consumer paid advertising campaigns to drive key brand metrics.
- Data and Insights driven, ability to synthesise data into strategy and execution.
- You have excellent knowledge of the digital advertising industry within the MENAT markets.
- You are passionate and knowledgeable about the content industry and the user communities.
- Thorough understanding of the full funnel of consumer marketing including Owned, Earned and Paid strategy and execution.
- A keen interest in brand and business development, including commercial and brand partnerships.

Preferred Qualifications:
- Thorough knowledge of major streaming platforms, and entertainment and/or content streaming platforms.
- Exceptional attention to detail and ability to prioritise and delegate.
- Ability to perform to a brief, executing to a high standard.
- Excellent written and presentation skills & negotiation skills, and leadership ability.

About you:
- A 'roll up the sleeves' self-starter with experience working in consumer marketing
- You bring a great attitude, with a passion for the brand
- Entrepreneur minded, must be proactive, and have an appetite for innovation.
- Excellent organisation, project management, and problem-solving skills
- Comfortable in an experimental and extremely fast-paced environment
- High attention to detail and proven ability to manage multiple, competing priorities simultaneously
- You are creative, yet analytically minded with ability to work cross-functionally.
- You are able to change direction and work on multiple projects across a wide range of topics/businesses.
- You exhibit curiosity, proactively solve problems, and get things done with a positive attitude
- You have a growth mindset and want to work in a dynamic fast moving team, and have fun at work.
- Last but not least, you love music!

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

About the Company

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.