Sales Communication & Content Officer

Job description / Role

Synopsis

The sales communications & content officer role is focused on supporting the Sales & Distribution organisation through corporate copywriting, the delivery of both internal and external communications and content, managing the communication channels and supporting the distribution of information.

Accountabilities

- Produce engaging, straightforward content, for internal and external distribution, that can be adapted to all platforms used across Sales & Distribution.
- Interpreting creative direction and technical information and turning them into persuasive copy concepts, while understanding the company voice and target audiences.
- Write, edit and own the weekly internal communications for Sales & Distribution (SalesTalk) and Adhoc communication requests, provide additional support and content for the monthly Newsletters and quarterly Townhalls.
- Design and deliver external communications for trade and corporate sales clients, including monthly trade updates (with targets per market) and quarterly trade and corporate news updates.
- Coordinate, monitor and maintain the Etihad hub content to ensure it is accurate, up to date, as this is the repository of information for trade.
- Action the requests received in the Sales Communications and Etihad Hub mailboxes and deliver communications as per the agreed SLAs including all approval levels and translations, where necessary.
- Maintain and build on the department SharePoint site to enhance the page through refreshed content.
- Maintain the internal & external communications calendar.
- Build and maintain relationships with marketing, brand, and customer relationship management (CRM) teams to improve efficiencies and ensure that templates are up to date and that brand standards and company language are constantly adhered to.
- Establish and maintain effective relationships with the Corporate and Visual Communications teams.
- Support the team with editing and modifying additional copy (Newsletters, myLearning modules, user guides, policies & procedures etc.)
- Support in driving the communications strategy for our global sales team.
- Support the other pillars of the employee engagement framework (training & development, reward and recognition and team building).

- Minimum Diploma (2 years or more) and 3 years of work experience within relevant field or
- Minimum of 5 years of work experience within relevant field
- Communication/copywriting experience is required
- Strong verbal and written communication in English is required
- Strong project management, analytical skills, and senior stakeholder management experience
- Experience using Adobe, SharePoint and/or Staffbase is desirable

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world's leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad's codeshare partners, Etihad's network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world's leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.

Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.

About the Company

Etihad Airways is the National Airline of the United Arab Emirates. The airline was set up by a Royal Decree in July 2003, with Abu Dhabi, the capital of the UAE, as its hub. Etihad started commercial operations in November 2003.

With Etihad, everyone who flies with us is welcomed as our guest.

This simple credo illuminates everything we do, from big things like making sure that our fleet is one of the most advanced in the sky, to small touches like letting you choose the films you watch.

Were proud to be the National Airline of the United Arab Emirates. At the crossroads between Europe and Asia, our home reflects our commitment to bringing the world closer together - as does our highly cosmopolitan staff.