Performance Marketing Specialist

Job description / Role

Overview
Headquartered in Dubai, UAE, The First Group is a dynamic, integrated global property developer with a fast-growing portfolio of upscale hotels, residential properties, F&B brands and real estate asset management services. Since our launch in 2005, we have carved a highly successful niche offering unrivalled property investment opportunities in high-growth markets to clients from more than 70 countries worldwide.

We were among the first developers to identify the tremendous potential in providing private investors the opportunity to purchase hotel guestrooms, suites and serviced apartments in our collection of upscale properties located in highly popular locations across Dubai. We back up our success with a list of International Property awards along with strategic partnerships with companies such as Wyndham Hotel group, Millennium Hotels, Emirates Airlines and Jumeirah Hotels and Resorts.

To successful candidates, we offer a diverse progressive corporate working environment with clear growth potential along with award winning sales & marketing tools, a state of the art showroom featuring Dubai's only virtual helicopter tour and endorsements from a number of international sporting celebrities.

Job Description
The First Group is hiring a motivated, resourceful performance marketing expert, experienced in Hospitality to join our team.

The candidate will work directly with the digital marketing team to strategize, create, and execute campaigns across Google, Meta, Yahoo, Snapchat, Yandex , Metasearch, OTAs and other DSP platforms.

Applicants should have a strong level of experience hands-on executing Paid Media Campaigns for Hospitality, specifically Google, a demonstrated writing ability, organizational skills, the ability to work both as part of a team and solo, with creativity to spare.

Candidates should hold a degree background in engineering, technology, data analysis, mathematics, or similar degree with a keen interest in digital marketing. Master's in digital marketing as a plus.

Responsibilities

- Work closely with key stakeholders to understand business objectives
- Create media plans based on business objectives to achieve desired results
- Launch and optimize Metasearch campaigns
- Monitor campaigns daily and ensure they are optimized
- Provide detailed reports and learnings to stakeholders
- Work closely with design and content team to create and execute content in a timely manner
- Work closely with web development teams to ensure tracking is implemented as needed
- Analyze campaign outcome on ad platforms, Google analytics, CRM and using Power BI dashboards
- Manage Metasearch campaigns for hotel brands within The First Group
- Identify new channels of advertising to fulfill business goals

Desired Skill & Expertise

- Degree in computer engineering, data or similar preferred
- Minimum 3-5 years' experience managing Google campaigns
- Google Analytics certification
- Excellent written and verbal skills
- Solid organizational skills including attention to detail and multi-tasking skills
- Strong propensity to learning new concepts
- Solid understanding of paid media and hands-on experience managing campaigns
- Ability to work in a fast-paced environment
- Spoken and written Arabic is a plus
- Basic understanding of SEO
- Experience in Hospitality marketing
- Experience managing metasearch campaigns

About the Company

The First Group is a British-owned international property development company based in Dubai. The focus is on delivering innovative overseas property developments and solutions to meet the demands of the international property investment market.

As an emerging property market specialist and one of the region\\'s leading independent serviced residential and commercial building developers, The First Group prides itself on offering clients quality off-plan developments, unrivalled services and pioneering products for the finest investment opportunities in Dubai and the Northern Emirates.

With over 20 years\\' experience in the international property market and unparalleled commitment to excellence in all areas, including construction, design, finish and service, choosing to invest with The First Group offers a reliable and secure investment in one of the world\\'s most lucrative property markets.