Marketing & Partnerships Officer
Sharjah Performing Arts Academy
Sharjah, UAE
Work From Remote Location
Posted
Ref: SP109-08
Job description / Role
Job Overview:
As the World Stage Design (WSD) Marketing & Partnerships Officer, you will play a crucial role in promoting and publicising the WSD event to a global audience. You will be responsible for developing and implementing strategic marketing campaigns to increase awareness, drive attendance, and enhance the reputation of the event within the international design and performance community. You will also establish and nurture strategic partnerships with organizations, institutions, sponsors, and stakeholders.
This position requires a dynamic individual with excellent communication skills, strong networking abilities, and a passion for performance design.
Duties:
• Marketing Strategy Development: Develop comprehensive marketing strategies in collaboration with the Sharjah Performing Arts Academy (SPAA) marketing team and event organisers to achieve event objectives and targets.
• Brand Management: Maintain and enhance the brand image and reputation of World Stage Design through consistent messaging and branding across all marketing channels.
• Digital Marketing: Oversee digital marketing efforts including website management, email marketing, social media campaigns, and online advertising to reach target audiences effectively.
• Content Creation: Develop compelling and engaging content for marketing materials, including website copy, social media posts, email newsletters, press releases, and promotional materials.
• Public Relations: Cultivate relationships with media outlets, influencers, industry professionals, and other stakeholders to secure press coverage and maximize exposure for World Stage Design 2025.
• Event Promotion: Implement promotional activities and initiatives to drive attendance, increase ticket sales, and attract participants, exhibitors, and sponsors to the event.
• Identify and Cultivate Partnerships: Research and identify potential partners including sponsors, educational institutions, industry associations, and cultural organizations aligned with the mission and goals of WSD 2025. Develop and maintain existing relationships with key stakeholders.
• Sponsorship Acquisition: Lead the sponsorship acquisition process by creating compelling sponsorship proposals, pitching to potential sponsors, and negotiating sponsorship agreements.
• Collaboration Development: Facilitate collaboration opportunities between WSD 2025 and partner organizations to enhance the event experience, promote mutual benefits, and maximize outreach. Coordinate partnership activities and initiatives.
• Customised Partnership Packages: Work closely with partners to develop customised partnership packages tailored to their needs and objectives. Ensure that partnership agreements align with WSD 2025's strategic priorities and deliverables.
• Relationship Management: Serve as the primary point of contact for partners throughout the partnership lifecycle. Maintain regular communication, provide updates on partnership activities, and address any concerns or inquiries in a timely manner.
• Analytics and Reporting: Monitor, analyse, and report on the performance of marketing campaigns using key metrics and analytics tools to optimise strategies and tactics for future events.
• Budget Management: Manage marketing budgets effectively, ensuring resources are allocated efficiently and expenditures are within approved limits.
Requirements:
Knowledge and Experience:
Essential:
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in marketing and partnership development, preferably in the events, arts, or entertainment industry.
• Strong understanding of digital marketing channels, strategies, and best practices.
• Excellent communication, negotiation, and relationship-building skills.
• Excellent written and verbal communication skills with a keen eye for detail.
• Creativity and innovative thinking with the ability to generate unique marketing ideas and campaigns.
• Proficiency in marketing analytics tools and platforms to track and measure campaign performance.
• Proficiency in design tools that can be used for content creation, such as Canva, Adobe etc.
• Ability to work independently, well under pressure, manage multiple projects simultaneously, and meet tight deadlines.
• Strong interpersonal skills and the ability to collaborate effectively with diverse teams and stakeholders.
• Flexibility to adapt to changing priorities and requirements in a dynamic event environment.
Desirable:
• Experience working on international events or projects with a global scope.
• Proficiency in multiple languages, especially Arabic.
• Familiarity with design, theatre, or performance-related industries and terminology.
• Previous experience working with creative professionals, artists, and designers.
Additional Information:
The World Stage Design Marketing & Partnerships Officer will report to the Project Director.
Salary and benefits will be commensurate with experience and qualifications.
Join us in promoting and celebrating the best of design and performance on the world stage.
Location: Hybrid (Remote and Sharjah, UAE)
Organisation: Sharjah Performing Arts Academy
Employment Type: Full-Time
Contract Period: September 2024 – November 2025
Applications Close: Monday, 1 July 2024
About the Company
Sharjah Performing Arts Academy (SPAA) is dedicated to world-leading education and training in the performing arts. SPAA will see performers and technicians hone their craft while receiving global qualifications, paving the way for a successful future on and off the world stage. SPAA is a centre of excellence – the only dedicated performing arts academy of its kind in the Middle East – where everyone is welcome, from all backgrounds, to realise their potential as the new creative citizens of the world.
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