Marketing Executive (Female)

Job description / Role

Job Summary:

We are seeking a creative and driven Social Media Marketing Executive to join our dynamic marketing team in the hotel industry. The ideal candidate will be responsible for developing and implementing our social media strategy across various platforms to increase brand awareness, drive traffic to our hotel properties, and generate bookings. This role requires a deep understanding of social media platforms, content creation, community management, and analytics.

Key Responsibilities:

- Develop and execute a comprehensive social media strategy to increase brand visibility and engagement across key platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok and etc.

- Create engaging and high-quality content (including text, image, and video) for social media posts, adhering to brand voice and style guidelines.

- Manage and moderate online community interactions to foster a positive brand image and respond to customer inquiries and comments promptly.

- Collaborate with the marketing team to create and implement social media campaigns that align with promotional activities, events, and seasonal offers.

- Monitor social media channels for trending topics and relevant content opportunities, leveraging them to drive engagement and traffic.

- Analyze social media insights and performance metrics to optimize content and campaign effectiveness, providing regular reports and recommendations for improvement.

- Stay updated with industry trends, tools, and best practices in social media marketing and apply them to enhance our social media presence.

- Coordinate with external agencies, influencers, and partners for collaborative campaigns and sponsored content opportunities.

- Assist in developing a ecommerce marketing strategy for the hotel. Create and implement comprehensive digital marketing strategies to drive online sales, enhance brand presence, and achieve revenue targets. This includes SEO, SEM, email marketing, social media campaigns, and content marketing.

- Data Analysis and Performance Tracking: Monitor, analyze, and report on the performance of eCommerce marketing campaigns using analytics tools. Make data-driven decisions to optimize marketing efforts and improve conversion rates, customer acquisition, and retention.

Benefits:

- Competitive salary and benefits package.

- Opportunities for career development and growth within the hospitality industry.

- Pleasant working environment in a prestigious hotel setting.

- Employee discounts on dining, and other hotel services.

About the Company

Hyatt was founded by Jay Pritzker in 1957 when he purchased the Hyatt House motel adjacent to the Los Angeles International Airport. Over the following decade, Jay Pritzker and his brother, Donald Pritzker, working together with other Pritzker family business interests, grew the company into a North American management and hotel ownership company, which became a public company in 1962. In 1968, Hyatt International was formed and subsequently became a separate public company. Hyatt Corporation and Hyatt International Corporation were taken private by the Pritzker family business interests in 1979 and 1982, respectively. On December 31, 2004, substantially all of the hospitality assets owned by Pritzker family business interests, including Hyatt Corporation and Hyatt International Corporation, were consolidated under a single entity, now Hyatt Hotels Corporation.