Display Specialist - Strategy & Digital

Job description / Role

Display Specialist - Strategy & Digital - UAE

Job description:

- Assist in the formulation of strategies to build a lasting App Marketing connection with consumers.
- Plan and monitor the ongoing campaigns on App marketing channels (networks/social/programmatic)
- Experienced in Google Ads and Social Channels and MMP integrations
- Share creative and content best practices with brand teams
- Collaborate with Channel Managers to improve App Marketing conversion funnel
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Adjust, Firebase etc.)
- Acquire insight in online marketing trends and keep strategies up to date
- Maintain partnerships with media agencies and vendors
- Support the channel owner in day-to-day task to fulfill the App & Display KPI's

- Google Ads: Experience with Google Ads platform and/or Google Ads Editor
- Data reporting: Able to create (excel, google sheets, data studio) marketing reports
- App marketing: Understanding of MMP (mobile measurement partner) like Adjust, branch, etc
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital & Mobile marketing concepts and best practices
- A basic understanding of Marketing Funnels and audiences
- Experience with B2C Marketing, Google AdWords and External Display vendors
- Working knowledge of ad serving tools (e.g., Criteo, Display Networks, app networks)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, Adjust, WebTrends etc.)
- Experience of out-of-home advertising (outdoor advertising) will be a big plus
- Skills and experience in Digital marketing tools
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field

About the Company

As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.

Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.

Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.

From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.