Demand Manager

Job description / Role

Synopsis

As a Demand Manager at Etihad Airways, you will play a crucial role in maximizing revenue through accurate demand forecasting, in-depth analysis of demand patterns, market trends, and competitor strategies. You will collaborate closely with cross-functional teams to develop and execute strategies that contribute to achieving network PRASK (Passenger Revenue per Available Seat Kilometer) targets.

Accountabilities

- Revenue Optimization: Achieve monthly revenue targets and maximize network revenue through accurate demand forecasting and strategic revenue management tactics.
- Accurate Forecasting: Precisely forecast demand, ensuring detailed mapping at multiple dimensions (e.g., Class, time of departure, day of week, Origin, and Destination), especially during peak periods and special events.
- Peak Management: Strategically manage revenue during peak times and special events to capitalize on demand fluctuations.
- Competitive Analysis: Monitor competitor pricing and market trends to identify opportunities and threats and adjust strategies as necessary.
- Performance Analysis and Data-Driven Adjustments: Track and analyse revenue performance metrics, conduct regular performance reviews, and make data-driven recommendations for improvements. Refine demand trends, validate system outputs, and ensure accurate Origin and Destination data to optimize revenue management inputs and network optimization results.
- Collaboration: Work closely with all commercial departments, Network Planning, alliance, sales, e-commerce, marketing and loyalty, to ensure pricing and revenue strategies align with overall business objectives.
- Systems and Tools: Utilize revenue management software and tools effectively to support decision-making and optimize revenue opportunities.
- Continuous Improvement: Identify and implement process improvements to enhance revenue outcomes continuously.
- Project Involvement: Provide expertise in demand strategies for revenue management projects.

Education & Experience

- Educated to degree level or with relevant analytical experience
- 5 years working experience in a numerate and analytical role
- High familiarity with airline systems, such as PROS, Origin & Destination Systems, GDS, DDS, and reporting tools as tableau, zenztech.

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world's leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad's codeshare partners, Etihad's network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world's leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.

Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.

About the Company

Etihad Airways is the National Airline of the United Arab Emirates. The airline was set up by a Royal Decree in July 2003, with Abu Dhabi, the capital of the UAE, as its hub. Etihad started commercial operations in November 2003.

With Etihad, everyone who flies with us is welcomed as our guest.

This simple credo illuminates everything we do, from big things like making sure that our fleet is one of the most advanced in the sky, to small touches like letting you choose the films you watch.

Were proud to be the National Airline of the United Arab Emirates. At the crossroads between Europe and Asia, our home reflects our commitment to bringing the world closer together - as does our highly cosmopolitan staff.