eXtra was established in Saudi Arabia in 2003 by United Electronics Company (UEC) to provide customers with complete shopping experience for consumer electronics and home appliances.

eXtra offers all the leading international brands and stocks an extensive product range including TV, audio systems, computers, mobile phones and IT communications, cameras, home appliances and personal care products. The product range is supported by comprehensive after sales services such as extended warrantee, free home delivery and AC installation. In addition it offers anytime anywhere computer maintenance, remote assistance over the phone 24 hours 7 days a week, and mobile setup with total back-up and maintenance through its trade mark Force 24/7. With 3 dedicated service centers across the kingdom, eXtra also offer household machines and electronics repairs.

Today, with +12 Million shoppers, eXtra is the destination and the most popular electronics store with 35 stores across Kingdom of Saudi Arabia and 1 store in both of Bahrain and Oman.

In recognition of its exceptional success eXtra ranks first among retail companies in the list of 100 Saudi Fast Growth companies, having achieved a growth rate of 340 percent during the period 2004-2008, and won first place in the Saudi retail sector category of the Arabian Business Magazine awards for excellence. In both 2010 and 2011, eXtra was cited by the Saudi Arabian General Investment Authority (SAGIA) as “One of the Kingdom’s fastest-growing companies”. In addition, in 2012 eXtra was also named as one of the “Arabia 500 top companies in recognition of its exceptional growth and sustained commercial success.”