Posted
Ref: MP417-09
Job description / Role
Job Overview:
We are seeking a dynamic and results-driven Trade Marketing Manager to join our team. The successful candidate will be responsible for developing and implementing trade marketing strategies to drive brand awareness, increase sales, and enhance our market presence. This role requires a strategic thinker with a strong understanding of the retail environment and excellent relationship-building skills.
Key Responsibilities:
Strategy Development and Implementation:
• Develop and execute trade marketing strategies that align with overall business objectives.
• Plan and implement promotional activities, including trade shows, instore promotions, and events.
• Collaborate with the sales team to create and execute channel specific marketing plans.
Sales Support:
• Provide sales teams with the necessary tools and materials to drive sales and achieve targets.
• Develop and distribute promotional materials, point of sale displays, and product samples.
• Monitor and analyze sales performance to identify opportunities and areas for improvement.
Market Analysis and Insights:
• Conduct market research to understand consumer behavior, market trends, and competitive landscape.
• Analyze sales data and market insights to inform trade marketing strategies.
• Provide regular reports and updates to senior management on trade marketing activities and performance.
Relationship Management:
• Build and maintain strong relationships with key retail partners and distributors.
• Collaborate with internal teams, including sales, marketing, and product development, to ensure alignment and effective execution of trade marketing initiatives.
• Negotiate and manage contracts with external vendors and partners.
Budget Management:
• Manage the trade marketing budget, ensuring effective allocation of resources to maximize ROI.
• Monitor expenses and ensure all activities are within budget.
Requirements:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in trade marketing, preferably within the fragrance or luxury goods industry.
• Proven track record of developing and executing successful trade marketing strategies.
• Strong analytical skills and the ability to interpret data to inform decision making.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
• Highly organized with strong project management skills.
• Proficiency in Microsoft Office Suite and experience with marketing software and tools.
• Ability to work independently and as part of a team in a fast paced, dynamic environment.
• Ability to travel locally and internationally when needed.
About the Company
OBS Group is a family-owned business that nurtures and develops uniquely high-quality and contemporary brands through selected distribution channels. We are committed to creating sustainable value for our shareholders while prioritizing corporate responsibility and environmental protection. OBS Group believes in creating innovative and forward-thinking ideas with a long-term perspective, building a business for future generations, and creating downstream opportunities in our markets.
Under the OBS Group umbrella, OBS Automotive is a leading distributor of mainstream automotive aftermarket products across the Middle East, Africa, and South-Asia. With over two decades of experience, we have established ourselves as leaders in the industry by collaborating with partners who share our vision of value-creation without compromising on the customer experience. Our business partners include the region's leading petroleum retailers, automobile dealer-brands, independent and large multi-bay lube, specialty shops, and tire centers.
OBS Lifestyle is a boutique-style company that takes a personalized approach to the way we operate and the relationships we develop with the luxury brands we partner with. Our business focuses on Food and Beverages, Fashion and Accessories, and our Beauty division, which specializes in niche and luxury perfumes. We take pride in our strong commercial relationships with the very best local and international retailers, including Harvey Nichols, Bloomingdales, Galleries Lafayette, Paris Gallery, Atelier, and House Of Fraser. Our operations span across the MENA region, as well as in the UK.
At OBS Group, we take pride in delivering exceptional customer experiences by providing high-quality products and services that exceed expectations. We are committed to building long-term partnerships with our clients and suppliers based on mutual trust, respect, and integrity. Our team of professionals is dedicated to providing innovative and reliable solutions that meet the evolving needs of our customers, earning us a reputation for excellence throughout the industry.
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