Overseas Creative Marketing - KOL Specialist

Job description / Role

• Collaborate with product teams to drive overall user growth for overseas projects.
• Develop and execute user growth strategies across multiple overseas food delivery platforms, including but not limited to KOL partnerships, media collaborations, and offline promotions.
• Responsible for creating video ad scripts for both brand and performance advertising, ensuring the effectiveness of the videos.
• Establish and maintain relationships with partners and KOCs to drive user growth.
• Stay updated with industry trends, best practices, and new technologies related to user growth.

• Over 3 years of experience in user growth for C-end products, with extensive experience in KOL operations in the Middle Eastern market and a thorough understanding of the social media market.
• Strong data analysis skills, clear work logic, and strong structural thinking, systematic thinking, and problem-solving abilities.
• Deep user insights and a keen sense of user perception, capable of independent and in-depth thinking, and creatively proposing growth solutions.
• Result-oriented, able to fully utilize internal and external resources, proactively coordinate, and drive results.
• Proficiency in Arabic and English as working languages.

About the Company

Keeta is an independent brand of Meituan, the world's largest tech-driven retail company. We focus on food and consumer product delivery services in international markets with the mission: "We help people eat better, live better".

Established in March 2010, Meituan has helped transform the supply and demand of service and product retail across the digital landscape. As Meituan and Keeta continue to increase R&D investment and develop new technologies, we uphold a customer-centric approach, working with our partners to provide quality services to customers.