Consulting | Digital Marketing Director

Job description / Role

When you work for us, you commit to a career at one of the largest and most prestigious professional services firms in the world. Looking for a rewarding career? Take a closer look at Deloitte & Touche ME. You'll understand that Deloitte is a Tier 1 Tax advisor in the GCC region since 2010 (according to the International Tax Review World Tax Rankings). It has received numerous awards in the last few years which include Best Employer in the Middle East, best consulting firm, and the Middle East Training & Development Excellence Award by the Institute of Chartered Accountants in England and Wales (ICAEW).

A career in consulting with Deloitte & Touche Middle East will engage your skills as a strategist, giving you a key role in the planning, growth and structure of businesses. However, we are not simply looking for people who know how to think, but who can display a deep understanding of business and industry and who can work collectively as a team to translate this understanding into deliverable solutions. For this reason, consulting at Deloitte requires specialist skills that embrace areas such as strategy, operations, financials, people management and technology. If you like a challenge and the opportunity to make a positive difference in the business world, we will provide you with a professional environment geared to your growth and helping you achieve excellence in this field.

Our Purpose

Deloitte makes an impact that matters. Every day we challenge ourselves to do what matters most-for clients, for our people, and for society. We serve clients distinctively, bringing innovative insights, solving complex challenges and unlocking sustainable growth. We inspire our talented professionals to deliver outstanding value to clients, providing an exceptional career experience and an inclusive and collaborative culture. We contribute to society, building confidence and trust in the markets, upholding the integrity of organizations and supporting our communities.

Our shared values guide the way we behave to make a positive, enduring impact:

- Integrity

- Outstanding value to markets and clients

- Commitment to each other

- Strength from cultural diversity

Work You'll Do

As a director, you will:

- Bring in-depth knowledge and delivery expertise in the FS space across core banking, digital experience, banking related tech implementations and technology strategy

- Understand leading technology solutions that are relevant to the banking industry across corporate, transaction and FinTechs. Have a point of view on how banks can deliver more efficiently through the use of digital platforms

- Have a good understanding on the architecture, platform ecosystem and implementation timelines to provide an expert point of view around recommendation and implementation of banking related digital experience systems such as websites, apps, portals, web analytics, customer data platforms etc.

- Apply your understanding of local regulations in UAE, Qatar, KSA in the banking industry. In addition, you will have an understanding of the cloud and data regulations impacting banking technology decisions and implementations

- Apply deep sector specific nuances to translate client's vision into actionable technology roadmaps

- Establish, nurture client relationships with a proven track record of converting opportunities within the region

- manage an opportunity end to end in terms of bid and proposal management

- Lead cross-functional teams, within the Customer & Marketing portfolio, to deliver integrated digital marketing projects.

- Develop and maintain contact with decision makers at key clients; manage day to day interactions with clients and sponsors.

- Lead and support pursuits and practice development initiatives.

- Collaborate on innovative solutions to support the future of the practice

- Perform role of counselor and coach; provide input and guidance into the staffing process; actively participate in staff recruitment.

- Develop and implement comprehensive digital marketing strategies tailored to the needs of clients in the financial services industry.

- Provide strategic and thought leadership to financial services clients on digital marketing best practices, emerging trends, and innovative solutions to drive business objectives.

- Establish and maintain strong relationships with key digital marketing platforms, vendors, and technology partners to stay abreast of new features, tools, and opportunities.

- Stay abreast on industry regulations, compliance requirements, and emerging technologies impacting digital marketing in the financial services sector.

The Team

The Customer & Marketing Offering Portfolio integrates our most differentiated, globally recognized customer and marketing businesses. It focuses on owning the commercial agenda through growth strategy, enhanced user experiences, and engagement through the entire customer lifecycle. From our core strengths in creative design, to strategy, platforms and solutions, as well as our continued growth through acquisitions, we are specifically positioned to bring fully integrated solutions to our clients.

We are all consumers and personal marketers. This reality is what makes the Customer & Marketing Offering Portfolio so exciting. What we deliver in the market each and every day directly impacts who we are as customers. We are able to deliver on outcomes for the very products and services that we have the privilege of engaging with ourselves.

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

We serve our clients through the following types of work:

- Cross-channel customer engagement strategy, design and development (web, mobile, social, physical)
- eCommerce strategy, implementation and operations
- Marketing Content and digital asset management solutions
- Marketing Technology and Advertising Technology solutions
- Marketing analytics implementation and operations
- Advertising campaign ideation, development and execution
- Acquisition and engagement campaign ideation, development and execution
- Agile based, design-thinking, user-centric, empirical projects that accelerate results

Leadership Capabilities:

- Acts as a role model, embracing and living our purpose and values.
- Actively goes to market to building the talent pipeline; creates a talent experience that attracts, develops and retains top talent and high performing teams
- Creates opportunities to drive impact; anticipates client needs and delivers superior results by leveraging each person's strengths to build high performing teams across businesses and borders
- Builds deep relationships across a diverse network and uses a flexible influencing style to gain buy-in and drive impact
- Translates broader strategy into a compelling team vision and goals; aligns the team and sets priorities to achieve objectives
- Applies deep knowledge of disruptive trends and competitor activity to drive continuous improvement
- Establishes a strong leadership brand and inspires followership through passion, integrity, and appreciation of others.
- Thrives in a fast-paced, dynamic environment, remain resilient in the face of challenges and setbacks, and adapt quickly to changing priorities, client needs, and market conditions.
- Commitment to upholding high ethical standards and compliance with regulatory requirements in all digital marketing activities, ensuring transparency, integrity, and trust in client engagements and industry relationships.

- Professional Qualification - B.E./B.Tech/MCA/MBA/MS

- Minimum of 12-15 years of experience in digital marketing, with a focus on the financial services industry.

- Knowledge of Fintech industry and emerging technology trends such as open and digital banking

- Proven track record of developing and executing successful digital technology implementations that drive business results and ROI.

- Strong leadership and management skills, with experience leading cross-functional teams and managing client relationships.

- Deep understanding of digital marketing channels, tools, and technologies, including banking campaign management technologies, web development, app management, portal builds and other marketing automation platforms.

- Excellent analytical skills and ability to leverage data-driven insights to inform decision-making and optimize campaigns.

- Strong communication, presentation, and interpersonal skills, with the ability to articulate complex concepts and ideas to diverse stakeholders.

- Strategic mindset, with the ability to think critically, solve problems, and develop innovative solutions to achieve client objectives.

- Knowledge of financial services industry regulations, compliance considerations, and market trends is highly desirable.

- A willingness to travel 80 - 100% of the time

- Business development experience and high comfort level meeting with and presenting to CxO and VP levels

- Experience managing large, complex projects with 12+ resources within a consulting environment, with a vendor or within an enterprise IT team

About the Company

Deloitte is the world's largest and leading professional services firm, providing audit & assurance, consulting, financial advisory, risk advisory and tax and services to public and private clients spanning multiple industries, whether they are in the energy, communications, oil and gas, financial services, family businesses, healthcare, public or education sectors among others.

With a globally connected network of member firms in more than 150 countries and territories, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges. Deloitte's more than 250,000 professionals are committed to becoming the standard of excellence.

Deloitte & Touche (M.E.) is a member firm of Deloitte globally and is the first Arab professional services firm established in the Middle East region Deloitte & Touche (M.E.) is a member firm of Deloitte Touche Tohmatsu Limited (DTTL) and is a leading professional services firm established in the Middle East region with uninterrupted presence since 1926 with 26 offices in 15 countries to date. What distinguishes Deloitte member firms in the Middle East is the global and regional expertise and know-how offered through specialized and highly knowledgeable talent. Deloitte aims to offer the best services to its clients through a team with more than 3,300 partners, directors and staff in the Middle East which guarantees effective communication with clients and a deeper understanding of their needs. It is a Tier 1 Tax advisor in the GCC region since 2010 (according to the International Tax Review World Tax Rankings). It has also received numerous awards in the last few years which include best employer in the Middle East, best consulting firm, the Middle East Training & Development Excellence Award by the Institute of Chartered Accountants in England and Wales (ICAEW), as well as the best CSR integrated organization.

Deloitte drives progress. Our practices around the Middle East support clients become leaders wherever they choose to compete. We invest in outstanding people of diverse talents and backgrounds and empower them to achieve more than they could elsewhere. Our work combines advice with action and integrity. We believe that when our clients and society are stronger, so are we.

Our Purpose

Deloitte makes an impact that matters. Every day we challenge ourselves to do what matters most-for clients, for our people, and for society. We serve clients distinctively, bringing innovative insights, solving complex challenges and unlocking sustainable growth. We inspire our talented professionals to deliver outstanding value to clients, providing an exceptional career experience and an inclusive and collaborative culture. We contribute to society, building confidence and trust in the markets, upholding the integrity of organizations and supporting our communities.

Our shared values guide the way we behave to make a positive, enduring impact:

• Integrity
• Outstanding value to markets and clients
• Commitment to each other
• Strength from cultural diversity