Area Manager

Job description / Role

Area Manager - Riyadh/ Jeddah

Key Accountability

Sales & Revenue Focus

- Delivers the store targets and revenue for the concept for area assigned.

- Focuses on driving ATV, UPT, Footfall & Conversions by using Store Intelligence Reports.

- Delivers monthly e commerce targets with store integrated tools and technology and is keen to capitalize from every touch points

- Strategizes and executes activities and events along with marketing teams to drive footfalls

- Implements and Executes promotions events and concept campaigns to drive revenue and targets as per concept directives and acknowledge it for reviews and feedback purpose.

- Attempts to drive B2B business by corporate tie ups and ministry contracts.

- Share periodically important information about competitive activity with the relevant stakeholders (Buying, Merchandising, HR, Store Planning, Marketing) and takes corrective action to stay ahead of competition at all times.

Customer Focus

- Ensures the stores teams deliver a delightful customer experience journey in stores.

- Ensures all Staffs are trained to deliver Concept Initiatives like Customer service & Product.

- Responsible to increase NPS / Mystery shopping metrics, analyses results periodically and takes corrective action.

- Manages and increases the Shukran enrollment & drives conversions across his area

- Responsible to drive Customer Recovery in case of unsatisfied customers

- Help customers navigate through online kiosk, showcase out-of-stock products, extended ranges and online exclusive products as per their needs and choices.

- Ensure stores layout and merchandize meet concept standards and provide right customer experience.

- Strategizes and creates a great store environment to attract Customers

People Focus

- Embed the values and behaviors and builds a strong culture of motivation, trust and engagement.

- Coach and supports Store managers in their Development and help them perform. Drives LMS learning in area.

- Drive a learning-culture under 70:20:10 learning framework (70% - on the job, 20%- coaching and feedback, 10% - formal learning through classroom or LMS), Develop team skills by driving learning through OJT and assessments.

- Defines goals and key performance indicators and ensures effective implementation of the LMGs performance management process & talent review process.

- Support the store management teams by ensuring they are fully trained on product, customer service and competent users on all aspects of store operating processes within the stores.

- Reduce attrition and build succession to grow talent from within. Responsible to develop successors

- Plan and implement localization agenda as per local regulations. Focusses on Nationals team associates for connecting them with business, customers orientation at regular basis, encouraging and motivating them towards career growth aspirations and career path.

Business Focus

- Monitors and drives store performance through periodic store visits and team meetings to maximize Sales & operational efficiency

- Visits & analyses competition stores periodically & plans to ensure being ahead of competition on range, Quality of staff, Execution excellence and customer service

- Measure and optimize productivity (Sale productivity, Sale per sqft) by effective utilization of resources within budgetary guidelines

- Review all internal audit reports (BOE) and implement necessary corrective action required.

- Drive new store openings & refurbishments by aligning with different stakeholders as per SOP

- Comply with local regulations, follow guidelines as per the concept audit standards, review and take corrective actions on the audit report.

- Aware of Market Intelligence & Tracks to deliver desired market share in the operating markets

Category & Inventory Management

- Focusses on maximizing sell throughs of seasonal stocks.

- Manages Seasonal Plan and execution end to end for his area

- Communicates business drivers, merchandise and quality issues and other related information to concept manger, buying and retail concept team time-to-time.

- Monitors best sellers (NOOS, AIS) and zero sellers and takes appropriate action to focus on sales and avoid stock outs.

- Understands Store Profiles and catchment and provides product feedback & trends to the Territory Head

- Liaises with planning and Inventory Teams to ensure 100% stock availability across all stores specially for Best Seller NOOS & AIS Stocks.

- Ensure all stock takes and physical inventory counts are carried out as per the defined process, Assist stores with the development and implementation of stock loss action plans in conjunction with the Concept manager thereby reducing Shrinkage by X% as per concept norms.

About the Company

Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East. An international, diversified retail conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 900 stores encompassing a retail presence of over 13 million sq. ft. across Middle East, India, Egypt, Turkey, Yemen and Pakistan (franchise operation). The Group employs around 31,000 employees.