JOB DESCRIPTION / ROLE
Overview
Managing relationships with our advertising partners, driving collaborative campaigns, and ensuring successful execution of joint marketing initiatives, responsible for overseeing the successful execution of advertising campaigns from inception to completion. The ideal candidate will combine strong organizational skills with a deep understanding of advertising strategies to ensure projects are delivered on time, within budget, and meet client expectations.
Key responsibilities and accountabilities
- Develop and nurture relationships with advertising partners, including agencies, media outlets, and technology platforms.
- Collaborate with partners to develop integrated advertising campaigns that align with mutual business objectives and target audience demographics.
- Lead the planning, execution, and optimization of joint advertising initiatives to maximize partner satisfaction and campaign effectiveness.
- Monitor project progress and communicate updates regularly to stakeholders, addressing any issues that arise promptly.
- Oversee creative development, ensuring all deliverables align with client briefs and brand guidelines.
- Conduct quality assurance checks on all deliverables to ensure they meet project requirements and standards.
- Coordinate with internal teams (e.g., production, creative, planning) and external stakeholders to ensure seamless campaign delivery and alignment with partner expectations.
- Monitor campaign performance, analyze key metrics, and provide regular reports to partners on campaign effectiveness and ROI.
- Serve as the primary point of contact for partners, addressing inquiries, resolving issues, and maintaining a high level of partner satisfaction.
- Stay informed about industry trends, competitor activities, and emerging technologies to provide strategic insights and recommendations to partners.
- Negotiate contracts, agreements, and pricing structures with partners to optimize campaign budgets and resources.
- Collaborate with cross-functional teams to develop marketing collateral, presentations, and other materials to support partner relationships and campaigns.
- Evaluate partnership opportunities and make strategic recommendations for new partnerships or expansion of existing relationships.
Requirements:
Requirements- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Proven experience (not less than 10 years) in partner management, advertising, or digital marketing roles, with a track record of successfully managing partner relationships and delivering integrated campaigns.
- Strong understanding of advertising principles, digital marketing trends, and performance metrics.
- Excellent communication and interpersonal skills, with the ability to build rapport and negotiate effectively with external partners and internal stakeholders.
- Strategic thinker with the ability to develop innovative solutions and drive results in a dynamic and competitive market.
- Proficiency in project management and collaboration tools (e.g., CRM systems, project management software).
- Previous experience in negotiating contracts and managing budgets is a plus.
Unfortunately, due to the high number of responses we receive we are unable to provide feedback to all applicants. If you have not been contacted within 5-7 days, please assume that at this stage your application has been unsuccessful.
ABOUT THE COMPANY
MBC GROUP is the largest media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, in 1991, MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates.
Today, MBC GROUP includes over 17 leading TV channels: MBC1 (general family entertainment); MBC2 & MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC ACTION (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC VARIETY (Western films and general entertainment with uninterrupted broadcasting); MBC DRAMA (24/7 Arabic drama) & MBC+ DRAMA (a joint pay-TV channel between MBC and OSN); MBC PERSIA (general family entertainment dubbed and subtitled in Farsi); WANASAH (24-hour Arabic music channel); MBC MASR & MBC MASR2 (general family entertainment geared towards the Egyptian family); MBC BOLLYWOOD (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); MBC USA (on “Dish Network” in the US); MBC IRAQ (a premium channel aimed at the entire Iraqi family), MBC5 (new satellite channel dedicated to the Maghreb); all of them benefit from MBC STUDIOS which produces the region’s most compelling premium content for cinema, television and on-demand platforms. MBC GROUP also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music).
Furthermore, part of MBC GROUP is Shahid and its premium subscription-based service Shahid VIP, the world’s leading Arabic streaming platform, home to highly rated original productions from the Arab world, a wide range of exclusive movies and premieres, as well as the top watched live Arab TV channels.
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