Marketing & Partnerships Officer

Job Overview:
As the World Stage Design (WSD) Marketing & Partnerships Officer, you will play a crucial role in promoting and publicising the WSD event to a global audience. You will be responsible for developing and implementing strategic marketing campaigns to increase awareness, drive attendance, and enhance the reputation of the event within the international design and performance community. You will also establish and nurture strategic partnerships with organizations, institutions, sponsors, and stakeholders.

This position requires a dynamic individual with excellent communication skills, strong networking abilities, and a passion for performance design.

Duties:
• Marketing Strategy Development: Develop comprehensive marketing strategies in collaboration with the Sharjah Performing Arts Academy (SPAA) marketing team and event organisers to achieve event objectives and targets.
• Brand Management: Maintain and enhance the brand image and reputation of World Stage Design through consistent messaging and branding across all marketing channels.
• Digital Marketing: Oversee digital marketing efforts including website management, email marketing, social media campaigns, and online advertising to reach target audiences effectively.
• Content Creation: Develop compelling and engaging content for marketing materials, including website copy, social media posts, email newsletters, press releases, and promotional materials.
• Public Relations: Cultivate relationships with media outlets, influencers, industry professionals, and other stakeholders to secure press coverage and maximize exposure for World Stage Design 2025.
• Event Promotion: Implement promotional activities and initiatives to drive attendance, increase ticket sales, and attract participants, exhibitors, and sponsors to the event.
• Identify and Cultivate Partnerships: Research and identify potential partners including sponsors, educational institutions, industry associations, and cultural organizations aligned with the mission and goals of WSD 2025. Develop and maintain existing relationships with key stakeholders.
• Sponsorship Acquisition: Lead the sponsorship acquisition process by creating compelling sponsorship proposals, pitching to potential sponsors, and negotiating sponsorship agreements.
• Collaboration Development: Facilitate collaboration opportunities between WSD 2025 and partner organizations to enhance the event experience, promote mutual benefits, and maximize outreach. Coordinate partnership activities and initiatives.
• Customised Partnership Packages: Work closely with partners to develop customised partnership packages tailored to their needs and objectives. Ensure that partnership agreements align with WSD 2025's strategic priorities and deliverables.
• Relationship Management: Serve as the primary point of contact for partners throughout the partnership lifecycle. Maintain regular communication, provide updates on partnership activities, and address any concerns or inquiries in a timely manner.
• Analytics and Reporting: Monitor, analyse, and report on the performance of marketing campaigns using key metrics and analytics tools to optimise strategies and tactics for future events.
• Budget Management: Manage marketing budgets effectively, ensuring resources are allocated efficiently and expenditures are within approved limits.

Requirements: