Marketing Executive - Starbucks

Marketing Executive - Starbucks - UAE

Duties and Responsibilities

CRM Implementation and Maintenance:
- Assist in the implementation and ongoing maintenance of the CRM system, ensuring its optimal performance and alignment with business goals.
- Configure and manage CRM settings, workflows, and automations to streamline processes and enhance efficiency.

Data Analysis and Reporting:
- Work with the data intelligence team to identify trends, patterns, and opportunities for improvement.
- Create reports and insights based on customer behavior, campaign performance, and key metrics.

Campaign Management:
- Execute CRM campaigns across various channels to nurture leads, drive conversions, and foster customer loyalty.
- Collaborate with the marketing team to develop personalized and targeted campaign content.
- Track campaign performance and optimize strategies based on results.

Partnerships:
- Support and create leads for relevant partners to the business.
- Work with the team to create a partners ecosystem beneficial for the customers.

CRM Strategy:
- Contribute to the development and implementation of the overall CRM strategy.
- Identify opportunities for CRM system enhancements and process improvements.

Loyalty Program Management:
- Support in managing the organization's loyalty program, including points accrual, redemption, and tier management.
- Analyze loyalty program data to identify customer segments and tailor rewards accordingly.
- Execute strategies to increase customer engagement and participation in the loyalty program.

Requirements: