Influencer Marketing Executive - Strategy & Digital | Jobs in UAE by Alshaya | Apply Now

JOB DESCRIPTION / ROLE

Employment: Full Time

Influencer Marketing Executive - Strategy & Digital - UAE

ROLE PROFILE:
- Execute the influencer marketing strategy to deliver the marketing/business objectives across retail, food & beverage and wellness
- Using insights aid in identifying key influencers/content partners to work with and assist in building key relationships between the brand and the influencers audience
- Ensure audience engagement across the influencer's channels by proactively suggesting optimsation throughout the campaign to ensure campaign success
- Aid in adopting a consumer relevant approach to ensure audience engagement focusing on UAE, Kuwait, KSA and Egypt
- Report on measures of success/KPI's at the agreed campaign frequency ensuring all campaign tracking was set up correctly and in line
- Monitor campaign performance across Brand Watch and Social Bakers, identifying trends and benchmarks which can aid in campaign planning moving forwards
- Co-ordinate activations with the brands and the influencers
- A critical analytical eye on activity to proactively spot possibilities of growth and reach out to make them happen

Requirements:

CORE CAPABILITIES THAT THIS GROUP SHOULD HAVE:
- Great Collaborators, will work with many internal and external stakeholders
- Proactivity in spotting opportunity outside of a brief
- Passionate about influencer/consumer comms marketing initiatives
- Solid understanding of the influencer landscape across social channels in KSA, UAE, Egypt and Kuwait
- Passion for creativity and storytelling

WHAT WE REQUIRE:
- Influencer and content and/or PR experience circ 1-2 years
- Solid understanding of current and immerging social channels
- Basic understanding of how to shoot SI and MI content on the different social channels
- Ability to think on your feet and collaborate with a wide variety of stakeholders
- Emirati is preferred

ABOUT THE COMPANY

As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.

Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.

Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.

From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.

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