Biddable Media Manager

JOB DESCRIPTION / ROLE

Employment: Full Time

The candidate will be responsible for developing and implementing effective advertising campaigns for our clients, leveraging their expertise in paid search, social and programmatic display and video advertising.

Key Responsibilities:
- Collect and analyze market data
- Identify target audiences and understand their behaviour and habits
- Determine the best media outlet mix for our campaigns
- Optimize ad campaigns according to geographic exposure, frequency, time spans and more
- Allocate budgets and monitor costs
- Follow media trends of online and offline outlets ( TV shows, magazines, blogs, radio programs)
- Evaluate the success of media strategies and campaigns
- Create, implement and optimize performance marketing campaigns across various platforms, including, but not limited to - Google Ads, Meta Ads, and Programmatic advertising platforms
- Analyze campaign performance data and identify trends and insights to improve ROI
- Collaborate with cross functional teams to ensure campaign alignment with overall business objectives
- Develop and maintain performance reports using reporting tools

Requirements:

- Bsc/BA in Marketing, Business Administration or similar field
- Demonstrated success as a Biddable Media expert, with a minimum of 4 years of experience in driving performance marketing campaigns
- Must possess a solid understanding of developing and executing effective media plans
- Expert knowledge of media channels
- Working knowledge of analytics tools ( e.g. GA4, MOAT, Nielsen IMS)
- Experience in data studio reporting and exposure to ecommerce platforms
- Proficiency in PowerPoint with experience in updating post campaign analysis

ABOUT THE COMPANY

A full service media planning and buying agency geared to offer solutions that span across industries and borders.

A decade worth of experience, a solid ear on the pulse of the market and a keen eye for finding the perfect fit for each communication. This is what makes us the right media partner.

At Team Red Dot, we take the time to understand your brand and marketing objectives. Global access combined with local insights have enabled us to build an extensive web of media expertise to give you bespoke solutions.

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