Assistant Product Manager, Liabilities

Job Purpose:
The role spans many activities from strategic to tactical and provides important cross-functional bridge- most notably between frontline, marketing and support teams. The role is responsible for operational and functional deliverables for Liabilities and FX products with a vision and strategy of default digital

Principal Accountabilities:
• Revenue: Responsibility includes assisting management to achieve P&L of the product/segment and ensuring Bank remains competitive in banking products and services in the covered segments and markets with the objective to maximize sales, revenue, and profitability.
• Product-Services Development: Identifying and reporting gaps, operational assistance to develop and launch new/revamp products and propositions to enhance penetration, profitability, brand awareness and market share
• Portfolio Management: Analyze portfolio behavior in order to and implement effective and targeted marketing programs designed to attract additional business.
• Yield/Revenue analysis at Product/Segment level
• Determine segment product performance
• Identify revenue / cost reduction opportunities
• Customer retention and loyalty program to minimize attrition
• Key performance indicators (KPIs) for performance monitoring and quality measurement purposes and monitor achievement on periodic base
• Analytics: Assist Head of the Dept in developing and implementing strategies and plans to achieve Sales, Revenue and Profit targets through appropriate analytical support wrt data, forecasting, budgeting and modelling.
• Assist Unit head in building the overall strategy for the divisions, revenue models and delivery channel and coordinate in preparation of annual Balance sheet forecasts and profit and loss estimates. Works closely with Head of Sales and Branches to establish product sales targets for all channels and segments.
• Process Reengineering: Responsibility to ensure seamless business process and functionality via each channel to ensure customer and staff experience with originating product sales is "user friendly" and cost effective.
• Competition and Market Watch: Ensure ongoing increase in market share and sustainable growth rate in the markets, conduct gap analysis and continually improve our products and channels delivery. Responsible for increasing Market share for PBG Liabilities
• Support Unit Management: Develop seamless relationships with all key stakeholders (Sales, Risk, Legal & Compliance, IT & Operations, Marketing, and Business Quality) in order to ensure smooth launch of new products and propositions. Lead internal and cross-functional teams to solve business problems
• Training: Ensure adequate product training is provided to sales / distribution channels and service units on regular basis.

Customer (Internal & External):
• Ensure value proposition is implemented as per the central guidelines and controls defined by the heads
• Provide timely and accurate information to all departments and the compliance function as and when required.
• Build and sustain effective marketing initiatives that meet customers goals around driving cross sell of multiple products
• Development and execution of marketing strategies across all business units and evolve strategies to incorporate additional affinities through rigorous testing
• Working with Analytics to develop and test segmentation strategies; forecast and model promotional incentives that drive repeat shopping with meaningful ROI

Internal (Processes, Products, Regulatory):
• Ensure provision of training and certification program and other staff.
• Create standard performance benchmarking in the markets covered.
• Ensure safe keeping of all records, files, database, pertaining to the bank.
• Provide accurate product and marketing information to Communications function to enable them to assist in marketing Campaigns etc. it will also entail working with local teams in these markets.

Requirements: