By Ofcourse
Online
Can be taken anytime
Professional Training Course
-
English
Course Overview
Budding event entrepreneurs, listen up! Everything you need to know to break into the industry, run & manage a successful events business is contained within this one course.
From the very first client meeting to the research and expertise required in choosing a venue, completing various types of assessments, developing event décor and balancing the budgets, an experienced Event Manager and Consultant will guide you through, offering practical and personal experience of the industry. Learn how to develop design concepts, assert influence and manage different audiences including stakeholders. Taking this knowledge, you will be able to implement production schedules & timelines to progress the business on your own terms, in your own time!
Who should take this course
Beginners in the events industry Entrepreneurs Those interested in building a home-based business Those wanting to become Event Managers Interested in event marketing
Course content
Section 1: What is Event Planning?
Lecture 1 Course Overview
Lecture 2 What is Event Planning?
Lecture 3 Different Types of Events
Lecture 4 The 5 Phase Approach to Event Planning
Section 2: Where do we Start?
Lecture 5 Event Goals & Objectives
Lecture 6 Event Stakeholders
Lecture 7 Conducting a Needs Assessment
Lecture 8 Setting Measurable Objectives For Event Success
Lecture 9 Defining Your Target Market
Lecture 10 Identifying Attendee Demographics
Section 3: Planning for Event Success
Lecture 11 S.W.O.T Analysis
Lecture 12 Sourcing & Evaluating Suppliers
Lecture 13 Venue Selection
Lecture 14 Creating an Event Budget
Lecture 15 Developing an Event Timeline/Critical Path
Lecture 16 Identifying & Mitigating Risk
Section 4: Perfecting Your Event Design
Lecture 17 Theme & Appearance
Lecture 18 Creating a Storyboard
Lecture 19 WOW Factor
Lecture 20 BONUS: Relevant Software and Tools
Section 5: Show me The Sponsors
Lecture 21 Marketing Strategies
Lecture 22 Social Media Marketing
Lecture 23 Coordinating Media and PR
Lecture 24 Sponsorship
Lecture 25 BONUS: Industry Trends & Marketing Tools
Section 6: How did we do?
Lecture 26 How to Evaluate an Event
Lecture 27 Tips on Surveying Attendees
Lecture 28 Obtaining Client Feedback
Lecture 29 Post-mortem Reporting
Section 7: Case Study
Lecture 30 Careers in Event Planning & Management
Lecture 31 CASE STUDY: Applying Your Knowledge
About Course Provider
Ofcourse.co.uk is a self improvement and development learning platform. Our courses are created by genuine and verified subject matter experts, and delivered in easy access, on demand video-led courses. The experts can be experienced professionals, university lecturers or even world record holders in their fields!
Anyone can learn anything online with OfCourse! Of Course Learning is a UK Registered Learning Provider.