By Ofcourse
Online
Can be taken anytime
Professional Training Course
-
English
Course Overview
Dive into Entrepreneurship and become an entrepreneur! Learn market research, design thinking, prototyping, branding, sales, & seed round fundraising.
Follow an 8-step journey that lowers your risk, moves your venture & journey forward & opens you up to the training of a thriving community of like-minded people.
Real world examples will be shown & you will have access to multiple target market interview recordings, downloadable support resources & have the opportunity to specialise within your chosen industry.
Who should take this course
- Aspiring entrepreneurs
- People who dream of running their own business
- Freelancers
Course content
Part 1 – Welcome to the Programme
Introduction to the course
Part 2 – Step 1: Business Concepts & Target Markets
The First Drop: How to Clarify Your Business Concept
How to Access to Eazl’s Concept to Market Tool
Target Market Selection: Visualizing Markets, Segments, and Niches
Audience Ideation: How to Use Constraints and Segments
Are You Building a Two-sided Business? If So, This is for You.
Introducing the CAM System for Prioritizing Audiences
What MIT Found Out about Focus in Entrepreneurship
[Extra Help] Identifying Chen and Samir’s Possible Audiences (Digital Technology)
[Extra Help] Identifying Kym’s Concept and Test Audiences (Retail and Products)
[Extra Help] How to Use the CAM Market Filtration Tool
Part 3 – Step 2: Market Research
Why 45% of New Companies Fail (or Why Product/Market Fit is Mission #1)
Case Study: Visualizing Chen and Samir’s Launch in Two Scenarios
Access to Eazl’s Primary Market Research Tool
The Fundamentals of Human-centered Design
Risk Reduction with Three Areas of Primary Research
Interviews are Like Sailboats: Just Steer in the Right Direction
Watch Customers Reveal Strategic Information in Real Interviews
Access to Eazl’s Primary Market Research Toolkit
[Extra Help] LinkedIn® Power Game for Primary Market Research (Rebroadcast)
[Optional] Watch a Live, Unedited Customer Interview
Part 4 – Step 3: Using Research for Better Business
Three Types of Customer Needs (or “Pain Points”)
[Optional] Let’s Convert Real Market Research into a Needs Map Together
How to Find Customers’ Attitudes Regarding Your Business Arena
Visualizing Customer Motivation through Your Purchasing Funnel
[Selling Complex or Expensive Offerings] Selling to the Buying Center
[Extra Help] Let’s Extract Design and Marketing Needs from Real Audience Research
Part 5 – Step 4: Estimating Value
Athlete or Megatron and the Impact on Your Customer Group (or “Tribe”)
Audience Validation: Three Characteristics of Every Good Target Market
[Optional] The Meg Media Case Study (an “Athlete” Startup)
[Optional] The Tanium Case Study (a “Megatron” Startup)
The Peersight Tool: How We Remind Ourselves to Design Human-Centric Products
How to Create Your Customer Persona
[Extra Help] Let’s Use Real Customer Research to Create a Persona Together
Part 6 – Step 5: Prototypes & Testing
Prototype Concepting with the ORB System
[Optional] Prototype Concepting: The Hire Hero Case Study
Let’s Start Building! (or Getting around the Competition and Capital Roadblocks)
[Prototyping for Services and Experiences] Your MVP as a Service Design
[Prototyping for Physical Products] 3D Printing and CAD Fundamentals with Henry
[Prototyping for Digital Products] Designing Your MVP as a Walking Skeleton
Testing Your Prototype: The Three Big Questions
How to Test Your Prototype as an MVP
[Optional] Here are Some of My Favorite MVP Testing Tools
When Your Know Your Prototype is Ready for It’s Big Debut
Part 7 – Step 6: Branding, Pricing & UX
The Real Deal with Branding: What I Wish I’d Have Known
The Four Core Parts of Your Business’ New Identity
How to Write a Compelling Business Description
[Optional] Case Study: a Tour of Artisan Access’ New Identity
Pricing Strategies for Your New Business
Branding and Customer Loyalty through Experience Design
Part 8 – Step 7: Your First Customers
The Two Startup Sales Strategies (and the One that Usually Won’t Work)
Visualizing a How a Startup’s Marketing and Sales Activities Work
[Optional] a Quick Intro to Startup Customer Relationship Management (or “CRM”)
How to Approach Your First Group of Customers
The Launch Marketing Suite: Your New Business’ First Selling Tool
[Optional] Case Study: a Tour of Artisan Access’ Launch Marketing Suite
How to Approach Influencers as Your Second Customer Group
[Extra Help] Troubleshooting when You’re Having a Hard Time Attracting Customers
Part 9 – Step 8: Seed Funding
How We Suggest Most Startups Raise a Seed Round
How to Recruit a Lead Advisor to Help Guide Founder(s)
[Optional] Case Study: How Meg Media Recruited Their Lead Advisor
BeyondBusinessPlans: What Startups Really Need
[Optional] Practical Research Methods for Your Business Case
[Optional] Let’s Draft Your First Financial Forecast Together
How to Design a Seed Round that Really Works [Contract Template Here]
Part 10 – Step 9: Bonus Tutorials
Lean Branding I: Crafting Kym’s Business Name
Lean Branding II: Developing the Artisan Access Color Palette
Lean Branding III: Creating a Typography Package for Free
Lean Branding IV: Designing a Cool, Inexpensive Logo
Lean Branding V: Writing Artisan Access’ Public-facing Business Description
Let’s Create the Artisan Access Launch Marketing Suite (Extended Tutorial)
About Course Provider
Ofcourse.co.uk is a self improvement and development learning platform. Our courses are created by genuine and verified subject matter experts, and delivered in easy access, on demand video-led courses. The experts can be experienced professionals, university lecturers or even world record holders in their fields!
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