By Ofcourse
Online
Can be taken anytime
Professional Training Course
-
English
Course Overview
This course covers five amazing psychological effects that can be used to substantially increase the effectiveness of your marketing.
If you’re aiming to sell more of your products or services then this course can show you tricks you may be missing out on to help you reach and persuade your audience more effectively.
It includes
The Decoy Effect, as used by The Economist and Apple Inc to increase revenue. The Rule of Reciprocity, a great way to increasing your reach using a fundamental of psychology The Endowment Effect, where people value something they own more than its really worth. The Framing Effect, meaning the way you frame your proposition drastically changes the way people respond to it. Social Proof Concept, there’s no better persuasion tool than to show a prospect that others already love your product.
Who should take this course
Anyone looking to increase the reach of their business or endeavour. Especially online entrepreneurs, writers, instructors and bloggers.
Course content
Part 1 – Introduction To The Course – Marketing Psychology
Marketing Psychology Intro – 5 Extremely Powerful Principles For You To Use
Part 2 – The Decoy Effect
The Decoy Effect – Theory & Examples
The Decoy Effect – Marketing Implications
The Decoy Effect – Take Action
The Decoy Effect – Quiz
Part 3 – The Rule Of Reciprocity
The Rule Of Reciprocity – Theory & Examples
The Rule Of Reciprocity – Marketing Implications
The Rule Of Reciprocity – Take Action
The Rule Of Reciprocity – Quiz
Part 4 – The Endowment Effect
The Endowment Effect – Theory & Examples
The Endowment Effect – Marketing Implications
The Endowment Effect – Take Action
The Endowment Effect – Quiz
Part 5 – The Framing Effect
The Framing Effect – Theory & Examples
The Framing Effect – Marketing Implications
The Framing Effect – Take Action
The Framing Effect – Quiz
Part 6 – Social Proof
Social Proof – Theory & Examples
Social Proof – Marketing Implications
Social Proof – Take Action
Social Proof – Quiz
Part 7 – Customer Psychology & Marketing Techniques
Three Types Of Appeals When Crafting A Promotional Message
Free Marketing Tools
Marketing Dictionary
Part 8 – BONUS – Audio Version For Your MP3 Player
Marketing Psychology Intro – 5 Extremely Powerful Principles – Audio
The Decoy Effect – Theories And Examples – Audio
The Decoy Effect – Marketing Implications – Audio
The Rule Of Reciprocity – Theory & Examples – Audio
The Rule Of Reciprocity – Marketing Implications – Audio
The Endowment Effect – Theory & Examples – Audio
The Endowment Effect – Marketing Implications – Audio
The Framing Effect – Theory & Examples – Audio
The Framing Effect – Marketing Implications – Audio
Social Proof – Theory & Examples – Audio
Social Proof – Marketing Implications – Audio
About Course Provider
Ofcourse.co.uk is a self improvement and development learning platform. Our courses are created by genuine and verified subject matter experts, and delivered in easy access, on demand video-led courses. The experts can be experienced professionals, university lecturers or even world record holders in their fields!
Anyone can learn anything online with OfCourse! Of Course Learning is a UK Registered Learning Provider.