Digital Marketing & E-commerce Manager | Jobs in Riyadh, Saudi Arabia by AccorHotels | Apply Now

JOB DESCRIPTION / ROLE

Employment: Full Time

Digital Marketing & E-commerce Manager - Sofitel Riyadh

Key Responsibilities:

Strategic planning:

- Participate in the strategic planning, marketing plan and budgeting processes to provide expert input.
- Build digital yearly plan covering all digital channels and levers (Direct and Indirect).
- Lead the hotel opening on web platforms (content creation, connectivity, contact with Regional Office).

Website Management:

- Oversee the design, content and guest experience on the hotel website (All.com / Brand.com / Standalone).
- Ensure the hotel websites/pages are optimized for SEO and user experience.
- Regularly update the brand website with current promotions, events, and relevant content to push Rooms, F&B outlets and MICE.

OTAs:

- Manage relationships with Online Travel Agencies (OTAs) such as Booking.com, Expedia, Agoda etc.
- Coordinate OTA strategy along with the Director of Revenue and ensure connectivity opportunities are leveraged.
- Optimize listings and manage content on all third-party websites.
- Monitor and analyze performance metrics to enhance visibility and conversion.
- Activate and manage digital tools on OTAs platforms (Booking Network Sponsored Ads, Expedia Travel Ads, Packages, Visibility Boosters, etc.)

Digital Marketing:

- Develop and implement comprehensive digital marketing strategies, including SEO, content and email marketing with focus on Rooms, F&B outlets and MICE.
- Coordinate with the marketing team to ensure brand consistency across all digital platforms (images, videos, descriptions, offers, etc.)
- Handle the email Marketing with the third-party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines.
- Manage hotel's online reputation to identify areas for improvement in guest experience.
- Work with the guest relations team to address any online guest complaints or issues promptly.

Social Media Management:

- Execute social media strategies together with a marketing team to enhance brand awareness and engagement.
- Curate content or coordinate content creation for platforms such as Facebook and Instagram.
- Monitor social media channels coverage and performance.

Data Analysis and Reporting:

- Analyze data from various digital platforms to track performance and identify opportunities for improvement.
- Measure and report the performance of all digital marketing campaigns and assess against goals.
- Prepare regular reports on key metrics, such as website traffic, conversion rates, and revenue generated from digital channels.
- Monitor third party intelligence sources to identify revenue opportunities (OTA, GDS, market studies, web tools and levers).

Requirements:

- Bachelor's degree in Marketing, Business, Hospitality Management, or a related field.
- 5 years' proven experience in e-commerce, digital marketing, or a similar role within the hospitality or other industries.
- Strong communication skills both verbally and in writing.
- Composed and confident in dealing with luxury clientele.
- Strong understanding of current digital marketing concepts.
- Strong understanding of SEO, SEM, and online marketing strategies.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Knowledge of hotel management software and OTA platforms is a plus.
- Proficiency in web analytics tools (e.g., Google Analytics) and content management systems (CMS).
- Be familiar with the latest digital platforms to maximize revenues.
- Be a fluent English speaker with copywriting experience. Arabic language is a plus.

Additional Information

- Strategic thinker with a proactive approach.
- Detail-oriented and highly organized.
- Creative and innovative mindset.
- Ability to work independently and as part of a team.

ABOUT THE COMPANY

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels' more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.

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