JOB DESCRIPTION / ROLE
Job Description
- Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
- Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
- Proofreading advertising material & creatives before launching campaigns.
- Coordinating and overseeing the development and launch of campaigns.
- Execute performance campaigns across digital platform (Facebook, Google) and on App
- Managing budgets and monitoring campaigns costs and ROI metrics.
- Tracking and presenting campaign data such as views, CTR% CR%, engagements rates.
- Monitoring audience and media trends, practices, and new technologies.
- The ability to generate compelling content for the usage of ads both in Arabic and English.
- Proposing new ideas, and finding new streams of audience acquisitions
Requirements:
Skills- Bachelor's degree in advertising, marketing, communications, or similar.
- Minimum of three years of experience as a media buyer
- Has experience in e-commerce (preferred)
- Good understanding of media analytics tools Google Analytics & firebase.
- Excellent financial skills and the ability to manage large budgets.
- The ability to collaborate with others and work as part of a team.
- Exceptional organizational and project management skills.
- Strong communication and networking abilities.
- Excellent interpersonal and negotiation skills.
ABOUT THE COMPANY
Raya Holding for Financial Investments, a leading investment conglomerate, established in 1999 in Egypt with a vision to be a market leader and to grow into a solid financial conglomerate with multifaceted operations.
Headquarter located in Cairo, Egypt; Raya Holding is managing a diversified investment portfolio of 13 lines of business in the various industries of e-payment, information technology, contact center, smart buildings, consumer electronics, food and beverage, land transport, PET remanufacturing, automotive, FMCG and home appliances
Raya Holding is listed in the Egyptian Exchange (EGX) since 2005, while the company empowers more than 12,000 proficient employees, accommodating to a wide international customer base from offices based in Egypt, Saudi Arabia, UAE, Qatar, Poland, Nigeria and Tanzania.
Raya's Lines of Business include; Aman for e-payments, Aman for Financial Services, BariQ, Ostool, Raya Contact Center, Raya Foods, Raya Information Technology, Raya Food Trading, Raya Restaurants, Raya Smart Buildings, Raya Trade, Raya Auto and Haier - Raya Electric.
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