E-shop Category Sr. Specialist

Job description / Role

Role Profile

- Create a commercial plan for the category in order to achieve the monthly target
- Analyse historical data
- Discuss with terminals team which products/campaigns to push for next week to achieve the target
- Discuss with CVM,APP,Media how to push the campaigns
- Create a plan that includes many campaigns and adds target to each campaign to achieve the overall sales target
- Challenges terminals to get the best deals/stock for the eshop to accelerate the growth
- Assign targets on each category and channel
- Negotiate with GTM the offering and promos to have the best propositions on the eshop to generate sales
- Create comms plan with different channels (APP, CVM, Media) to generate traffic
- Identify product gaps and communicate them to the GTM team, fostering continuous improvement of the product portfolio for e-commerce sales.
- Analyse market trends, competitor offerings, and customer data to identify sales opportunities for existing products.
- Monitor metrics traffic, conversion rate, sales, success rate
- Analyse customer feedback to identify potential product or sales channel improvements
- Conduct market research and competitor analysis to identify trends and opportunities within the assigned categories

Role Purpose

Driving sales for the company's products offered through the e-commerce platform. This role bridges the gap between the e-commerce team and the separate product offering team, ensuring seamless product promotion, sales conversion, and a positive customer experience.

This will be done through the a commercial plan. The category Manager is the focal point between all departments contributing to the online sales. We Have terminals (responsible for the offerings & stock), Media (spend on FB, google etc), CVM etc. The category manager is responsible for creating a plan and makes sure its executed that will translate into target sales. It involves coming up with creative ideas on how to push our current assortment, and makes sure we have the right traffic (customers). He is responsible to increase the share of the digital sales from 20% to 40% by end of 2024/2025.

Core competencies, knowledge, and experience :
- Excellent communication, collaboration, and interpersonal skills
- Data analysis skills and experience working with sales data
- Product Knowledge
- Commercial Awareness

Must have technical / professional qualifications:
- Bachelor's degree in business administration, Marketing, or a related field (preferred).
- Minimum 3-5 years of experience in e-commerce sales or a similar B2B/B2C sales environment.
- Strong understanding of e-commerce best practices and marketing principles.

What's in it for you

We want you to feel happy and fulfilled at work, without compromising the other things in life that matter to you. There are lots of ways we support this, including hybrid working and generous parental leave. You'll also get four Spirit Days a year to focus on your personal development and wellbeing, plus a host of other great benefits too.

Who we are

You may have already heard of Vodafone - We're a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.

As part of our global family, whether that's Vodafone, Vodacom or _VOIS, you'll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. We recognise and celebrate the importance of diversity and inclusivity in our workspace and we do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social, or marital status.

Together we can.

About the Company

At Vodafone, we are known for our technology, but the truth is, it is humanity that drives our business forward. With the global pandemic raising so many questions for tech brands, it has highlighted the leading role that we need to play.

We believe that, when working together, humanity and technology can find the answers and create a better future for all.

Working at Vodafone is all about helping people feel ready to benefit from new technology. We bring the future to even the most remote places, using technology to help families in disaster zones, showing young people that a phone is not just for fun and thinking about technology that doesn’t even exist yet.