Parent Relationship Executive

Job description / Role

- Coordinate and lead engaging school tours for prospective parents and visitors.
- Day to day management of the school's Front of House/Reception ensuring the provision of quality customer service to new and existing parents across all customer touchpoints.
- Management and continual development of the school communication channels, such as newsletters, to ensure the school parent population is fully aware of the schools activities as a key driver of customer/student retention.
- Organize parent/community events in order to engage parents in school activities and celebrations and support the school's parent engagement activities.
- Promote the school by providing stories and photographic material that promotes the school's achievements both academically and other, for GEMS internal newsletters and the school communication channels (eg: school website, LCD screens, newsletters etc). If required, these should be supported in English and Arabic.

Requirements

- Utilize proficient knowledge of various social media platforms and stay up-to-date with the latest trends and best practices in social media marketing to strategically promote the school's brand to the target audience.
- Conduct surveys with parents to gather feedback on overall school experience and challenges, while also closely monitoring NPS scores from the GEMS survey to increase parental satisfaction and provide support.
- In conjunction with the School Principal/CEO and the Corporate Marketing team, assist with the development and implementation of the school marketing strategy as a key driver of enrolments and ensuring all marketing material, including digital communication is always current.
- Maintain open lines of communication to existing parents to ensure their concerns and feedback are handled effectively, efficiently and in a timely manner (liaising with departments as required.
- If necessary, collaborate with School Principal/CEO, SLT and other members of the FOH be able to develop and implement retention strategies in order to maintain budget enrolment numbers at the school.

About the Company

GEMS Education is a pioneering education company with an international network of award winning K-12 schools. Over the past 55 years GEMS has grown from one school to being a truly global company with one incredible mission – to make quality education available to every student. Over 20,000 education professionals unlock the potential of over 250,000 students across 14 countries each and every day, preparing children of all ages for real world success.