Paid Ads Specialist

Job description / Role

Key Responsibilities:
• Develop and implement performance marketing strategies across various digital channels, including but not limited to Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and display advertising networks.
• Create and manage paid advertising campaigns to drive traffic, conversions, and revenue growth.
• Conduct keyword research, ad copywriting, and A/B testing to optimize campaign performance and achieve target KPIs.
• Monitor campaign budgets, pacing, and performance metrics to identify opportunities for improvement and optimization.
• Collaborate with cross-functional teams, including marketing, design, and analytics, to align campaign strategies with business objectives.
• Stay updated on industry trends, best practices, and emerging technologies in performance marketing and paid advertising.

Requirements:
• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Ecperience in Dubai real estate is a must
• Proven experience in performance marketing and paid advertising, with a focus on driving measurable results.
• Proficiency in managing campaigns on platforms such as Google Ads, Facebook Ads Manager, Instagram Ads, LinkedIn Ads, Snapchat Ads and display advertising networks.
• Strong analytical skills and the ability to interpret data to optimize campaign performance.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and deadlines.

Salary:
AED 8,000 to 10,000 per month inclusive of fixed allowances.

Requirements

• Google Ads and/or Facebook Ads certification.
- Fluent english and arabic speaker
• Experience with remarketing, audience segmentation, and advanced targeting techniques.
• Knowledge of web analytics tools such as Google Analytics or Adobe Analytics.
• Experience with A/B testing and conversion rate optimization (CRO) strategies.
• Familiarity with marketing automation platforms and CRM systems.

About the Company

We are a company based in Dubai.