Marketing Specialist

Job description / Role

• Strategy Implementation in the local go-to–market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
• Analyze risk functions to identify security requirements, using methods that may include risk and business impact assessments.
• Achieve product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed.
• Improving product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; and coordinating new product development
• Use market research data to establish product pricing. Conducting market research, gathering information from different resources for example and not limited to using customer questionnaires
• and focus groups
• Create content such as case studies for use towards videos, website copy and blog posts in working with internal teams
• Champion highly collaborative alignments with Strategy, Partnerships, Sales and Operations
• Develop the marketing communication strategy addressing key gaps and growth opportunities in each market
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Obtain a thorough understanding of the products, internal standards, and differentiators to develop strategies aimed at increasing effective communications and brand awareness.
• Generating new business leads and product diversification in accordance with marketing trends
• Increasing brand awareness, market share and overseeing branding, advertising, and promotional campaigns

Salary:
AED 15,000 per month inclusive of fixed allowances.

Requirements

• Bachelor’s Degree in marketing, business, or related discipline.
• Minimum of four years of business-to-business marketing experience.
• Fluent in English.
• Experience developing marketing reports and metrics.
• Strong project management and organizational skills.
• Campaign Management.
• Planning and prioritizing skills.
• Thinking and problem-solving ability to analyze data and draw conclusions.
• Effective interpersonal and communication skills.

About the Company

Excelsior is a bespoke HR and recruitment consultancy, specialising in the Security, Facilities Management, Education and Automotive sectors. Excelsior provides a high quality, reliable and affordable solution to companies in these sectors.

Exciting opportunities and market insights will be regularly posted on this page. If you are a talented individual looking for a change, then our highly experienced Consultants are ready to match you with an exciting new career opportunity.