Copywriter Manager

Job description / Role

Synopsis

The Copywriter Manager plays a pivotal role within our in-house Creative Production agency, responsible for leading, managing, and guiding the copywriting team to deliver compelling and persuasive written content that enhances the airline's brand identity and storytelling efforts across various marketing channels. As a strategic leader, this role oversees the development of impactful copy concepts, messaging strategies, and storytelling approaches, ensuring alignment with brand guidelines and marketing goals. This role is also responsible for crafting compelling and persuasive written content tailored specifically for marketing initiatives related to Etihad Airways.

Accountabilities

- Lead brainstorming sessions and creative workshops to generate innovative ideas and concepts for written content, fostering a collaborative environment that supports creativity and strategic thinking.
- Collaborate closely with internal stakeholders, including marketing teams, product managers, and senior leadership, to understand project requirements and objectives, and develop tailored copy solutions that effectively communicate key messages and brand values.
- Oversee the creation of copy for various marketing channels, including advertisements, website content, social media posts, email campaigns, and promotional materials, ensuring consistency in tone, style, and messaging across all deliverables.
- Manage the copywriting process from concept to completion, including task assignment, editing, and proofreading, to ensure high-quality deliverables that meet project deadlines and exceed client expectations.
- Mentor and coach team members, providing guidance, feedback, and professional development opportunities to foster their growth and success within the copywriting team
- Demonstrate the ability to thrive in a fast-paced environment, managing multiple projects simultaneously while maintaining high standards of quality and meeting tight deadlines.

Education & Experience

- 7+ years of experience in copywriting, content creation, or related field, with a proven track record of leading successful copywriting projects and teams.
- Bachelor's degree in English, Communications, Marketing, or relevant field.
- Strong portfolio showcasing creative excellence in copywriting, with a focus on storytelling, persuasion, and brand voice.
- Excellent writing, editing, and proofreading skills, with a keen eye for detail and the ability to craft compelling narratives that engage and inspire audiences.
- Exceptional leadership, communication, and interpersonal skills, with the ability to inspire and motivate team members, build strong relationships with stakeholders, and drive collaboration across departments.
- Knowledge of airline industry is advantageous

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world's leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad's codeshare partners, Etihad's network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world's leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.

About the Company

Etihad Airways is the National Airline of the United Arab Emirates. The airline was set up by a Royal Decree in July 2003, with Abu Dhabi, the capital of the UAE, as its hub. Etihad started commercial operations in November 2003.

With Etihad, everyone who flies with us is welcomed as our guest.

This simple credo illuminates everything we do, from big things like making sure that our fleet is one of the most advanced in the sky, to small touches like letting you choose the films you watch.

Were proud to be the National Airline of the United Arab Emirates. At the crossroads between Europe and Asia, our home reflects our commitment to bringing the world closer together - as does our highly cosmopolitan staff.