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Job description / Role
Job Purpose
• Assist the Channel Marketing Manager to formulate marketing plans, drive and measure these programs with the objective to increase transaction and drive Volume and Market Share.
• Expand and enhance marketing relationships at customer level and act as the point of contact for customer marketing to ensure satisfaction.
• Support the sales teams in effective execution and implementation of Campaign, Branding and Promotional Activities.
Major Accountabilities:
1. Collaborate and align with Sales Managers/Supervisors to understand customer specific branding requirements.
2. Co-ordinate with procurement for all channel marketing related sourcing.
3. Facilitate for approved MPRs in co-ordination with commercial finance.
4. Analyse sales and research data to identify growth drivers and translate them into strategy and actionable plans.
5. Conduct routine market visits to evaluate execution and study Competitor’s activities and market trends.
6. Assist sales to provide customers with appropriate artworks for branding, promotions and POSMs. Work on Design Machine. Ensure brand guidelines are adhered to.
7. Brief creative agency for creation and adaptation of artworks.
8. Attend meetings with customers along with sales to understand and discuss the marketing terms of agreements when required.
9. Monitor JMB expenses on marketing support for contractual customers and submit reports on compliance.
10. Collaborate with Sales Teams to decide on marketing plans to increase transactions and drive volume.
11. Co-ordinate with region’s warehouses for proper distribution of POSMs and premiums.
12. Work closely with sales teams to drive consumer promotions in various regions and enhance execution.
13. Plan and agree with Sales Teams on promotional calendar for top customers.
14. Assist the Channel Marketing Manager in all marketing planning activities.
Requirements:
Job Background:
- Ideally should have at least 5 years experience in Marketing, preferably in the FMCG Sector
- Should have a valid UAE Driving License
- Should have a Bachelor's degree in Marketing.
- Having prior experience in FMCG Sales would be an advantage.
About the Company
The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers around the world for over 137 years. Our unrivaled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Fanta, Costa Coffee, Monster, Powerade, Minute Maid, Nutri Boost, and Schweppes.
The Coca-Cola Bottling Investments Group (BIG) is TCCC’s global bottling arm whose operations are primarily focused on markets in Asia and the Middle East, covering 13 countries with 45 plants and over 38,000 employees, serving 1.8 billion consumers. BIG has evolved over the years and the future is exciting — it is currently regarded as a world-class bottler and a role model for system alignment, with many years of experience winning in the market and developing talent and innovations in the countries where it operates.
The Gulf Coca-Cola Beverages (GCCB) is a bottling company of The Coca-Cola Company and the Gulf Cooperation Council (GCC) region. The joint venture operates in four (4) countries namely, Bahrain, Oman, Qatar, and the United Arab Emirates (UAE). The company produces and distributes a variety of non-alcoholic beverages under the Coca-Cola brand in the Gulf region. It is a place where you can make a positive mark on the world. Whether through our sustainability initiatives, human rights work, or the ripple economic impact each person creates by simply doing their job well, there are endless opportunities to build shareholder value and make an impactful contribution to many communities.