Digital Marketing Manager

Job description / Role

- Plan and execute all web, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience in marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimising landing pages and user funnels
- Solid knowledge of website analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimising Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement

About the Company

Founded in 1999, Mezzan Holding Company is considered to be one of the largest diversified conglomerates in the Middle East. Together with its affiliated companies, Mezzan Holding Company has been a market leader in providing quality agriculture and consumer manufacturing, distribution, and recycling services for over half a century. It has set new standards for production and delivery that satisfy both clients and end-users. Mezzan Holding Company represents a rich Kuwaiti legacy of strong principles, which founder Jassim Al Wazzan practiced and inspired in his sons and employees. With a portfolio of many of the Middle East’s most respected and recognized brands, Mezzan Holding Company continues to deliver the highest quality services and products, productive and profitable partnerships, and an unparalleled commitment to provide the best for the communities in which it operates.