Marketing Executive - Retail

Job description / Role

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role

You will work under the supervision of the Marketing Manager of Watsons and will support on delivering the full marketing strategy and its execution in KSA market.

What you will do

Marketing Strategy
- Support the marketing strategy and activation plan for your brands across each region
- Understand brand guidelines and objectives to drive in the GCC market
- Liaise and work with your brand's HQ on the full year marketing strategy and its execution ensuring a good flow of communication, continuous alignment, good organization and excellent execution
- Define all campaign objectives, assess results, and share findings and feedback to our internal team and brand HQs
- Manage creative briefs, development, and execution of all your brand activations with our partner agencies in collaboration with our brand HQs
- Coordinate all in-store and mall activations with key stakeholders and ensure all deliverables are met and elements are supplied on time
- Coordinate with key stakeholders our promotional calendar including our Al Futtaim Blue Rewards offers
- Build and manage your brand's budget, ensuring close monitoring of all expenses and ensure you stay within the allocated budgets
- Manage quarterly competitive reviews regarding collections, pricing, marketing/digital activities, or any new noteworthy initiatives
- Ensure all campaign details are shared internally within the fashion division on a regular basis as well as campaign results
- Manage all purchase orders for all our activities and update budget tracker accordingly

Digital
- Support our paid and earned digital strategy working closely with your brand's HQ team, our performance marketing team, and our local agencies
- Support regional digital campaigns including content strategy, its conceptualization, coordination with our agencies, shoot production, and content delivery
- In line with brand guidelines, localise campaigns and communication to connect with GCC demographic
- Share detailed and well-organized briefs with our agencies and brand HQs for an efficient flow of work and communication
- Work closely with our e-commerce team to drive brand awareness and traffic to our websites
- Ensure digital budget is outlined and well managed for each campaign
- Share campaign results and digital performance based on pre-set objectives internally and with our brand HQ teams regularly

PR and Events
- Assist our agencies with all PR management, borrowings for influencer campaigns, and gifting creations
- Facilitate the process of providing relevant loan products to journalists for media coverage with proper documentations of item details in coordination with store
- Manage all brand events with agencies supporting them every step of the event development process and execution in a timely and organized manner
- Share recaps internally and with our brand HQs following each event to showcase an overview of the event and its digital impact

Required skills to be successful
- Digital & PR experience a must
- Must be organized, thorough, with a great ability to multi-task
- Be flexible, collaborative, and organized
- Have a great analytical and strategic mindset and be able to draw conclusions and share recommendations
- Demonstrate creativity and outside the box thinking
- Have a great knowledge of the market and competitive landscape to influence
- Be proactive, efficient and know how to multi-task
- Be solution oriented
- Strong oral & communication skills in English - Arabic is a plus

Requirements

What equips you for the role

Minimum Qualifications:
- Graduate degree in marketing or equivalent

Minimum Experience and Knowledge:
- 2-3 years

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer's in both regions with over 75 stores offering both fashion & food options.

Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.